Senior Director, Paid Search, Partner/Affiliate Marketing

GEICO

. Set the multi-year performance marketing strategy and roadmap across GEICO's multi-product portfolio .

Posted 10/26/2026full-timeUnited StatesSenior💰 $195,000 - $315,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in performance marketing strategy, budget optimization, and team leadership within a multi-product portfolio. Proficient in leveraging data-driven insights and advanced marketing technologies to drive acquisition efficiency and enhance customer lifetime value.

Highest-signal resume keywords

Performance Marketing StrategyTeam Leadership and DevelopmentBudget Management and OptimizationBiddable Search Media ExpertiseData Privacy Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPerformance MarketingPaid SearchAI Paid SearchAffiliate MarketingLead GenerationAttribution AnalysisIncrementality TestingAudience DevelopmentConversion Optimization

Soft Skills

Strategic ThinkingCollaborationPresentation SkillsMentoringAdaptability

Tools & Technologies

Martech PlatformsAdtech PlatformsAnalytics SolutionsClaudeCopilot

Industry Keywords

Financial ServicesInsuranceSaaSBankingRegulated Financial Services

About the role

Key responsibilities & impact

Set the multi-year performance marketing strategy and roadmap across GEICO's multi-product portfolio
Lead the hybrid performance marketing organization and allocate, invest, and optimize budgets across paid search, AI paid search, affiliates and aggregators, and lead generation
Build, develop, and mentor a high-performing team, including team leaders
Drive transformative acquisition-efficiency and LTV improvements
Own paid search and AI paid search channel strategy and results
Own the affiliate, aggregator, and lead-generation partner portfolio, including partner selection, commercial terms, lead quality, and cost per acquisition
Recommend new strategies and tactics and optimize vendor relationships
Oversee evergreen performance media budgets, forecasting, and in-market adjustments
Monitor pacing and forecast at-risk results and opportunities
Balance brand-building experiments with performance growth
Build segmentation, targeting, personalization, and engagement strategies
Implement continual test-and-learn and optimization systems across media, partners, URL mapping, landing pages, and ad copy
Build a high-velocity A/B and multivariate testing culture
Craft the learning agenda and measurement plan, including LTV, CAC, ROAS, and incrementality analysis
Partner with data science, analytics, and IT on first-party data, tracking, attribution, optimization, and technical requirements
Collaborate with brand and creative teams on platform, placement, creative, and campaign-conversion insights
Represent performance marketing with senior and executive leadership through performance reads and strategic recommendations

Requirements

What you’ll need

15+ years in digital marketing
Significant experience leading performance marketing teams and managing large performance budgets across search, affiliate, and lead generation channels
Experience leading a performance marketing function end to end across paid search, AI paid search, affiliates and aggregators, and lead generation
Experience building and leading a team of leaders
Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking
Experience leading a hybrid model of in-house teams and agency partners
Technical depth across major ad platform algorithms, ad products, optimization levers, and product roadmaps
Expertise across biddable search media and emerging AI-driven search and answer-engine ad experiences
Working knowledge of affiliate, aggregator, and lead generation partner models
Well-versed in 1P/2P/3P audience development and activation, martech and adtech platforms, and analytics solutions
Strong understanding of the data privacy landscape
Experience with MMM and understanding of attribution and spend forecasting
Demonstrated ability to present to senior leadership and develop strategic points of view
Hands-on comfort with Claude, Copilot, AI-driven bidding, targeting, and creative decisioning
Ability to manage multiple priorities and resources in a fast-paced, growth-oriented organization
Insurance or other regulated financial services marketing experience is an additional strength
Experience with multi-product or multi-line portfolios is an additional strength
Experience building first-party data and attribution capabilities is an additional strength
Experience leading in-housing or agency-model restructuring is an additional strength
Experience with incrementality testing methods is an additional strength
At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks

Personalized development programs
Industry-leading training
Certification assistance
Career mentorship and coaching
401K savings plan vested from day one with a 6% match
Performance and recognition-based incentives
Tuition assistance
Mental healthcare
Fertility and adoption assistance
GEICO Flex program offering up to four weeks of remote work per year
Inclusive culture of shared success
Equal employment opportunity
Disability accommodations