FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive leadership in social media strategy and execution, with a focus on translating brand objectives into culturally relevant social initiatives. Proven ability to manage complex social ecosystems, drive engagement, and establish governance in a highly regulated environment.
Highest-signal resume keywords
Leadership Experience In Social MediaSocial Strategy DevelopmentInfluencer Partnerships ManagementData Analysis And Insights DevelopmentCompliance Workflow Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent DevelopmentKPI EstablishmentPerformance Data TrackingSocial ListeningCommunity EngagementPlatform ManagementGovernance FrameworksCultural TrendspottingEmerging Engagement Models
Soft Skills
Strategic ThinkingCollaborationExecutive PresenceOutstanding JudgmentInfluencing Skills
Industry Keywords
Highly Regulated IndustryBrand Health TrackingAgency PartnershipsMatrixed OrganizationsSocial-First Thinking
About the role
Key responsibilities & impact- Define the ambition, direction, and standards for GEICO’s Social organization
- Design the strategy, operating model, and governance for paid, owned, earned, and shared social initiatives
- Connect social strategy to execution and embed Social into GEICO’s broader Marketing ecosystem
- Set long-term vision and strategic direction for social content and community engagement
- Convert brand and business objectives into cohesive social strategies
- Define platform roles, audiences, and success measures
- Lead end-to-end social content and engagement planning and activation
- Develop a repeatable Social operating model and national-to-local content framework
- Establish governance for agency/agent content development, activation, and amplification
- Lead GEICO’s influencer and social partnerships ecosystem
- Oversee social editorial calendars and publishing rhythms
- Define social success measurement and build learning systems, including AI solutions
- Establish KPIs with Analytics and Media across brand health, engagement, consideration, and conversion
- Oversee performance data, brand health tracking, cultural trendspotting, social listening, platform signals, and competitive intelligence
- Monitor social conversation and manage platform, reputation, catastrophe-response, and escalation risks
- Coordinate with Corporate Communications and Legal on sensitive topics and platform risks
- Recruit, develop, and lead a team of strategists, creatives, community managers, and influencer specialists
- Increase Social acumen across GEICO Marketing and promote social-first thinking
- Direct agency partners and maintain senior relationships with platforms and agencies
Requirements
What you’ll need- Extensive leadership experience in social media at a large enterprise brand
- Proven ability to translate brand and business strategy into culturally relevant, platform-native activations
- Deep expertise in social platforms, creator economies, and emerging engagement models
- Experience in a highly regulated industry with established compliance workflows
- Executive presence and ability to influence across functions and levels
- Ability to drive strategy and execute with speed and high quality
- Comfortable producing and overseeing a high volume of work
- Experience in transformational and matrixed organizations
- Ability to provide clear analysis of future opportunities and guidance on how to act now
- Strategic thinking and ability to collaborate with colleagues, internal stakeholders, and executive leaders
- Experience gathering data and developing qualitative insights
- Outstanding judgment and ability to escalate issues appropriately
- At this time, GEICO will not sponsor a new applicant for employment authorization for this position
Benefits
Comp & perks- Flexible hybrid work model
- Personalized development programs
- Mentorship
- Certification assistance
- Inclusive and collaborative culture
- Competitive pay
- Benefits and flexibility to support well-being and future
- Disability accommodations