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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sports and experiential marketing, with a focus on building and managing multi-year sponsorship portfolios and partnerships. Proven ability to integrate marketing strategies across various platforms while driving measurable brand lift and operationalizing marketing practices for scale.
Highest-signal resume keywords
Sports MarketingSponsorship ManagementPartnership DevelopmentBrand StorytellingAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Experiential MarketingCampaign ExecutionPerformance Data AnalysisContract ManagementPortfolio Roadmap Development
Soft Skills
LeadershipCollaborationCommunicationStrategic Thinking
Industry Keywords
Women's SportsSponsorship PortfolioBrand LiftTalent AgreementsMarketing Activation
About the role
Key responsibilities & impact- Own the vision, design, launch, and execution of GEICO's women's sports strategy
- Create purpose-driven partnerships that resonate with diverse audiences and drive measurable brand lift
- Integrate women's sports partnerships across external marketing, local marketing, and internal associate engagement
- Lead ideation and execution of consumer-focused campaigns across women's sports
- Shape brand storytelling that elevates athletes, fans, and GEICO
- Serve as primary steward and relationship lead for key sponsorships and talent agreements
- Ensure contractual obligations are met while maximizing partnership ROI
- Monitor the women's sports ecosystem, including league expansion, ownership models, and media platforms
- Build a multi-year portfolio roadmap balancing foundational partnerships and emerging opportunities
- Anticipate rights cycles, growth curves, and emerging technology shifts
- Establish investment guardrails, workflows, and decision frameworks
- Translate long-range strategy into annual planning, activation roadmaps, and budget requirements
- Advise leadership on trade-offs and growth opportunities
- Build a test-and-scale framework for new leagues, formats, platforms, and talent
Requirements
What you’ll need- 8+ years in sports and experiential marketing
- Proven, demonstrable results building or leading a comparable sports, sponsorship, or partnership practice
- Direct, named ownership of multi-year sponsorship portfolios at scale
- Experience with traditional and non-traditional women's sports partnerships
- Proven experience managing long- and short-term brand or talent ambassador deals from ideation through execution
- Experience managing multiple external agencies and internal partners across sports, experiential, media, analytics, and creative simultaneously
- Demonstrated ability to operationalize a marketing practice, redesigning processes, workflows, and communications for scale
- Ability to activate partnerships at both local and national levels
- Strong analytical skills and ability to interpret performance data and uncover insights
- At this time, GEICO will not sponsor a new applicant for employment authorization for this position
Benefits
Comp & perks- Personalized development programs
- Mentorship
- Certification assistance
- Competitive pay
- Benefits
- Flexibility to support well-being and future