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GEICO

Social Marketing Channel Manager

GEICO

. Own the publishing calendar and programming cadence across all GEICO brand social accounts .

Posted 11/4/2026full-timeUnited StatesSeniorLead💰 $100,450 - $157,850 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing social content programming and publishing operations, with a strong focus on compliance, rights management, and collaboration across creative and legal teams. Proficient in utilizing content management tools and tracking systems to optimize content sourcing and publication processes.

Highest-signal resume keywords
Social Content Programming ManagementRights Management and ComplianceContent Sourcing from CreatorsProficiency in AirtableExperience with Sprinklr

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Social Content ProgrammingContent PublicationRights TrackingContent SourcingNegotiating ContractsCompliance ManagementProject ManagementData TrackingContent StrategyTrend Monitoring
Soft Skills
Written CommunicationVerbal CommunicationCollaborationProblem SolvingInterpersonal Skills
Tools & Technologies
AirtableMicrosoft SuiteSprinklrAI ToolsContent Management Software
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Consumer BrandPublishing OperationsFinancial ServicesInsuranceSocial Media Trends

About the role

Key responsibilities & impact
  • Own the publishing calendar and programming cadence across all GEICO brand social accounts
  • Serve as the final checkpoint for content publication, ensuring content is on-brand, on-strategy, and technically ready
  • Manage tagging and collaboration mechanics for partner, creator, and co-branded content
  • Track talent and IP usage rights, including licensing duration and approved channels
  • Partner with Legal and brand partners to resolve rights issues before publication
  • Monitor real-time trends, news, and cultural moments relevant to GEICO
  • Source content from creators, UGC, AI, agency partners, and internal teams
  • Build and maintain a network of content sources
  • Coordinate Social Content Strategists, Media, Legal, Creative, and Partnerships
  • Identify and resolve scheduling conflicts, rights gaps, and content gaps
  • Maintain Airtable and other trackers and tools for programming, tagging, and rights status
  • Shape the operating model, sourcing, sign-off process, and judgment calls of GEICO's social newsroom

Requirements

What you’ll need
  • 8+ years managing social content programming, publishing operations, or channel management for a consumer brand or publisher
  • Experience working inside a conversion-driven service business such as financial services, insurance, or banking
  • Direct experience managing talent, influencer, or IP usage rights and tracking compliance
  • Track record sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing
  • Experience partnering with Legal, Creative, and Analytics
  • Proficient in Microsoft Suite and project or content management software such as Airtable
  • Comfortable using AI tools like Claude or Copilot
  • Well versed in Sprinklr
  • Stellar written and verbal communication skills
  • Bachelor's degree or equivalent practical experience
  • Fluency in social platform mechanics and publishing tools
  • Direct experience negotiating or administering creator and influencer contracts and usage rights
  • Genuine interest in social media and culture, with awareness of platform trends and rights or compliance changes
  • At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Benefits

Comp & perks
  • 401K savings plan vested from day one with a 6% match
  • Performance and recognition-based incentives
  • Tuition assistance
  • Mental healthcare
  • Fertility and adoption assistance
  • Up to four weeks of remote work per year through the GEICO Flex program
  • Industry-leading training
  • Certification assistance
  • Career mentorship and coaching
  • Inclusive and collaborative culture
  • Competitive compensation and benefits
  • Flexible work arrangements
  • Reasonable accommodations for qualified individuals with disabilities