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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing sports sponsorships and partnerships, with a strong focus on cross-functional project management, budget oversight, and effective communication. Proven ability to translate sponsorship rights into actionable plans while maintaining relationships with key stakeholders in the sports marketing ecosystem.
Highest-signal resume keywords
Sports Marketing ExperienceCross-Functional Project ManagementBudget ManagementStrong Communication SkillsSponsorship Activation Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sponsorship ManagementActivation PlanningBudget OversightContract NegotiationReporting and AnalysisEvent CoordinationProject TrackingFinancial TrackingMatrixed Environment ManagementExperiential Marketing
Soft Skills
Organizational SkillsRelationship ManagementCollaborationPrecisionFollow-Through
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Sports ManagementBachelor's Degree in Communications
Industry Keywords
Sports SponsorshipsPartnership MarketingExperiential MarketingSports Marketing LandscapeAgenciesLeaguesTeamsSchoolsVendorsActivation Assets
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Own day-to-day management of assigned sports sponsorships
- Ensure partnership assets are fully utilized and programs are executed with excellence
- Maintain working-level relationships with properties and partners
- Translate sponsorship rights and assets into actionable activation plans aligned to brand and business objectives
- Support contracting and negotiation processes with agencies and internal stakeholders
- Lead cross-functional project management across Social, Influencer, Creative, Analytics, and Go-to-Market
- Manage timelines, approvals, deliverables, and dependencies
- Build and maintain workbacks, trackers, activation plans, and status updates
- Partner with internal creative teams and external agencies to deliver activation assets
- Collaborate with Experiential Marketing on sports-tied experiential executions
- Coordinate recap inputs, track deliverables, and capture learnings
- Assist with budget management through invoice processing and financial tracking
- Identify opportunities to improve coordination and efficiency of sports partnership activations
- Report to the Sr. Manager, Sports & Experiential Marketing
- Travel up to 20%, including occasional weekend and off-hours commitments
Requirements
What you’ll need- 6+ years in sports marketing, sponsorships, partnership marketing, or experiential marketing
- Proven experience managing cross-functional activations from planning through recap
- Deep familiarity with the sports marketing landscape, including leagues, teams, schools, agencies, and partnership models
- Demonstrated ability to manage multiple concurrent initiatives with high organization, precision, and follow-through in a matrixed environment
- Experience managing working-level relationships with properties, agencies, and vendors
- Strong written and verbal communication skills
- Experience using reporting and learnings to improve future activations
- Bachelor's degree in marketing, business, sports management, communications, or a related field preferred
- Direct relationships with properties, leagues, or agencies in the sports marketing ecosystem may be an advantage
- Experience managing activations tied to experiential or live events may be an advantage
- Exposure to budget management and invoice processing may be an advantage
- Must work onsite three days per week
- Up to 20% travel, including occasional weekend and off-hours commitments
- GEICO will not sponsor a new applicant for employment authorization for this position
Benefits
Comp & perks- Personalized development programs
- Mentorship
- Certification assistance
- Inclusive and collaborative culture
- Competitive pay
- Benefits
- Flexibility to support well-being and future
- Reasonable accommodations for qualified individuals with disabilities