Social Data & Analytics Specialist

Gen Plus Group

. Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.

Posted 10/13/2026full-timeRiyadh • Saudi ArabiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media analytics, including performance measurement and audience insights, while effectively communicating data-driven recommendations to stakeholders. Proficient in developing dashboards and reports that enhance campaign performance across various social media platforms.

Highest-signal resume keywords

Social Media AnalyticsPerformance MeasurementData InterpretationKPI TrackingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media AnalyticsData AnalysisCampaign MeasurementPerformance OptimisationAudience InsightsCompetitor BenchmarkingContent Performance AnalysisReporting Best PracticesDashboard DevelopmentSocial Media KPIs

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailPresentation SkillsCommunication Skills

Tools & Technologies

Sprout SocialEmplifi

Industry Keywords

Digital Marketing AnalyticsSocial Media PerformanceOrganic and Paid Social MediaSocial ListeningIndustry Trend Analysis

About the role

Key responsibilities & impact

Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
Conduct competitor benchmarking, social listening and industry trend analysis.
Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation.
Support campaign planning, client pitches and strategic recommendations with relevant research and data.
Present performance findings and insights to internal stakeholders and clients.
Ensure data accuracy, consistency and reporting best practices across accounts.

Requirements

What you’ll need

Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
Strong knowledge of social media analytics tools such as Sprout Social and Emplifi.
Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
Excellent analytical, problem-solving and presentation skills.
Strong attention to detail, with the ability to manage reporting across multiple clients and campaigns.
Experience working with both organic and paid social media data.
Excellent written and verbal communication skills in English; Arabic would be an advantage.