Associate Director, Retention & Lifecycle Marketing

Gen

. Own end-to-end activation strategy and the primary KPI for sign-up, bank linking and first monetized action at D1, D7 and D30 .

Posted 10/8/2026full-timeNew York City • New York • United StatesSenior💰 $185,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing, focusing on activation strategies and user journey optimization for digital products. Proficient in data analysis and segmentation to drive user engagement and retention.

Highest-signal resume keywords

Lifecycle MarketingActivation StrategyData LiteracyIterable ExperienceCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

User Journey OptimizationCohort AnalysisIncrementality AnalysisSegmentation Model DevelopmentActivation Funnel Management

Soft Skills

Excellent Written CommunicationHigh Bar for QA

Tools & Technologies

IterableBrazeHightouch

Industry Keywords

FintechConsumer CreditDigital Product Marketing

About the role

Key responsibilities & impact

Own end-to-end activation strategy and the primary KPI for sign-up, bank linking and first monetized action at D1, D7 and D30
Run Instacash’s full journey from activation through disbursement, retention, reactivation and cross-sell hand-off
Design nurture journeys moving new sign-ups toward bank linking and first product fit
Partner with acquisition on lead-handoff quality and with Product on product journeys and flows
Analyze user behavior data and build segmentation model needs
Use financial-health segments based on cash flow and credit as routing inputs
Build and launch journeys in Iterable
Own QA, frequency and suppression logic for activation and Instacash journeys
Supply eligibility and signal requirements for the AI decisioning stack
Read resulting lift while central analytics owns the methodology
Own activation numbers and narrative for leadership
Report incremental lift versus a holdout control group
Recommend concrete next steps

Requirements

What you’ll need

8 to 12+ years in lifecycle / CRM, growth or onboarding-focused marketing for a digital product or subscription business
Real depth in activation and early-funnel conversion
Track record owning activation or onboarding strategy end to end
Experience personally shipping journeys in Iterable, Braze or a similar platform
Experience owning a flagship product’s full lifecycle journey
Comfort owning disbursement, retention and reactivation alongside first activation
Strong data literacy across funnel, cohort and incrementality analysis
Ability to turn a sign-up-to-bank-link funnel into a concrete roadmap
Comfort working alongside AI decisioning and personalization systems
Cross-functional fluency with acquisition and growth teams, product engineering, and data and analytics partners
Excellent written communication
High bar for QA
Experience in fintech, consumer credit or a similar business is nice to have
Familiarity with Hightouch’s AI decisioning tools or other decisioning platforms is nice to have

Benefits

Comp & perks

Bonus
Flexible working options
Time off
Competitive pay
Benefits programs
Well-being programs
Professional growth and career development
Healthy debate, experimentation and continuous learning environment