Brand and Growth Acquisition Lead

Gen

. Lead Norton’s customer acquisition plan, including media allocation, audience and product prioritization, pricing, promotions, and growth testing .

Posted 10/23/2026full-timeNew York City • New York • United StatesSenior💰 $160,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading customer acquisition strategies, optimizing multi-channel budgets, and driving performance through data-driven insights. Proficient in developing geo-specific media investment strategies and collaborating cross-functionally to enhance growth metrics.

Highest-signal resume keywords

Performance MarketingCross-Channel Investment StrategyCustomer Acquisition PlanningMedia Budget OptimizationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CAC AnalysisLTV CalculationPerformance ReportingAudience TargetingMedia Mix ModelingIncrementality TestingSQL ProficiencyAI-Driven Campaign ManagementForecastingKPI Understanding

Soft Skills

Cross-Functional CollaborationStrategic ThinkingAnalytical SkillsCommunication SkillsLeadership

Tools & Technologies

Power BIAd Platform ReportingBI ToolsAutomated Bidding ToolsMarketing Analytics Tools

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Consumer Subscription SoftwareCybersecurityDigital ServicesMulti-Region ExperienceLocalized Planning

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Lead Norton’s customer acquisition plan, including media allocation, audience and product prioritization, pricing, promotions, and growth testing
Set full-funnel media and performance goals and guide Channel Centers of Excellence on budgets and priorities
Coordinate Finance, Integrated Marketing, Product, and channel partners around unified acquisition plans
Drive audience, investment, channel mix, portfolio, and product decisions against CAC and growth targets
Build investment cases using CAC, LTV, LTV:CAC, and payback-period economics
Partner with analytics teams on marginal-return views and diminishing-returns curves
Provide weekly guidance on channel spend, forecasts, performance, and funding shifts
Report weekly brand performance by channel, product, and geography
Update forecasts, identify risks and opportunities, and partner with Finance on quarterly reforecasts
Own weekly, monthly, and quarterly acquisition-performance narratives
Drive geo-specific media investment strategies, campaigns, and go-to-market support
Guide acquisition pricing and promotional strategy across channels, products, and geographies
Own the test roadmap and make scale-or-stop decisions
Assess category demand and competitive landscapes to identify acquisition opportunities
Identify high-intent opportunities such as cart abandonment
Connect media investment to funnel metrics and conversion with CRO teams
Monitor cross-channel flows and partner with Customer Success/Lifecycle teams on customer lifetime value implications

Requirements

What you’ll need

10–12 years in performance, growth, or acquisition marketing
At least 3 years setting cross-channel investment strategy
Experience building marketing plans and understanding performance channels and KPIs
Track record owning and defending a multi-channel budget against CAC or ROAS targets
Experience in consumer subscription software, cybersecurity, or digital services
Multi-region experience across North America, EMEA, and APAC, including localized planning
Exposure to partner or indirect acquisition through retail, OEM, telco, or app store channels
Experience leading annual and quarterly integrated media planning across channels
Experience setting and adjusting audience targeting, channel mix, and product investment priorities
Experience owning significant media budgets and driving optimization
Strong performance reporting and forecasting experience across channel, product, and geo
Deep understanding of owned, earned, and paid growth levers
Experience developing geo-specific media investment strategies, localized campaigns, and GTM support
Experience partnering cross-functionally with Brand, Campaigns, and Product Marketing
Data-driven experience designing and scaling media, channel, and geo tests
Working knowledge of multi-touch attribution, media mix modeling, and incrementality testing
Experience in subscription or recurring-revenue businesses, managing to LTV and payback
Comfortable with SQL or BI tools such as Power BI and ad platform reporting
Hands-on experience using and building with AI and familiarity with automated bidding and AI-driven campaign types
Bachelor's degree in marketing, business, economics, or a quantitative field, or equivalent experience
MBA or advanced degree preferred
Ability to work onsite in New York, NY at least 3 days per week

Benefits

Comp & perks

Bonus offered
Hybrid work arrangement
AI-enabled work environment