Head of LifeLock Brand and Growth Strategy – Planning

Gen

. Own the LifeLock Brand and Growth marketing roadmap and annual and quarterly planning across Acquisition, New Initiatives and Web .

Posted 10/8/2026full-timeMountain View • California • United StatesLead💰 $200,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth strategy, portfolio management, and strategic planning, with a strong focus on business-case development and financial analysis. Proven ability to lead cross-functional teams and drive alignment on marketing initiatives while utilizing AI for enhanced decision-making.

Highest-signal resume keywords

Growth Strategy DevelopmentBusiness-Case DevelopmentStrategic PlanningFinancial AnalysisCross-Functional Influence

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market SizingUnit EconomicsForecastingScenario ModelingAcquisition StrategyCustomer-Journey MappingCompetitive IntelligenceData SynthesisAnalytical SkillsRoadmap Ownership

Soft Skills

Executive StorytellingStructured CommunicationCuriosity About AIPrioritizationAccountability

Tools & Technologies

AI ToolsPlanning ToolsTemplatesOperating Rhythms

Industry Keywords

Subscription BusinessConsumer BusinessComplex Product PortfolioGrowth MarketingBrand Marketing

About the role

Key responsibilities & impact

Own the LifeLock Brand and Growth marketing roadmap and annual and quarterly planning across Acquisition, New Initiatives and Web
Lead planning cadence for LifeLock’s growth goals, including priority-setting, resource and investment alignment, and roadmap reviews
Drive prioritization and track progress across initiatives using impact, investment, feasibility and strategic fit
Identify, size and prioritize growth opportunities across new channels, devices, promotions and customer segments
Build business cases covering market sizing, unit economics, channel potential, forecast scenarios and investment recommendations
Partner with Brand & Growth leads and Finance to validate assumptions and track forecasts against actuals
Hand off approved opportunities to the Brand & Growth Initiatives team with success criteria and measurement plans
Use AI and new tools to accelerate analysis, research synthesis and scenario modeling
Own a unified LifeLock research plan across consumer, market and brand research needs
Build and maintain competitive insights covering pricing, positioning and product propositions
Partner with Insights and Analytics to support data-grounded portfolio decisions
Map key marketing levers across the LifeLock customer journey and prioritize investments addressing friction and opportunity
Provide senior leadership with recommendations on portfolio direction, investment trade-offs and strategic priorities
Serve as strategic thought partner to the VP on long-range planning, business reviews and operating priorities
Build planning tools, templates and operating rhythms
Manage and develop an Analyst responsible for modeling, data synthesis and planning support

Requirements

What you’ll need

Bachelor’s degree in marketing, business, finance, analytics or a related field preferred
10+ years across growth strategy, portfolio or product marketing, strategic planning or marketing planning
Experience ideally in a technology, subscription or consumer business with a complex product portfolio
Experience owning multi-year roadmaps and driving adoption across teams without direct authority
Strategic planning and roadmap ownership across brand, growth and product marketing
Business-case development, including market sizing, unit economics, forecasting and scenario modeling
Acquisition strategy experience, ideally in a subscription or consumer business
Strong financial and analytical skills, including partnering with Finance on assumptions, forecasts and P&L impact
Research agenda development, competitive intelligence and customer-journey mapping
Executive storytelling and clear, structured communication of complex decisions
Cross-functional influence and ability to turn strategy into plans with owners, milestones and accountability
Curiosity about AI and demonstrated use of AI to improve analysis, research synthesis or planning
Strategic, analytical and execution-oriented approach
Ability to build alignment across teams that do not report directly to you
Ability to prioritize, challenge assumptions and create accountability for results

Benefits

Comp & perks

Flexible working options
Time off
Competitive pay
Benefits and well-being programs
Healthy debate, experimentation and continuous learning
AI tools and support to do your best work and grow your career