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Gen

Integrated GTM, Product Marketing Lead

Gen

. Own the brand and campaign narrative across the Freemium portfolio, from positioning through consumer-facing copy .

Posted 10/14/2026full-timeNew York City • New York • United StatesSenior💰 $190,000 - $215,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Go-to-Market Strategy and Execution, Integrated Marketing Planning, and End-to-End Campaign Management, with a strong focus on Consumer Storytelling and Messaging. Proven ability to leverage Marketing Analytics for performance measurement and optimization across diverse channels.

Highest-signal resume keywords
Go-to-Market Strategy & ExecutionIntegrated Marketing PlanningEnd-to-End Campaign ManagementConsumer Storytelling & MessagingMarketing Analytics & Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign ManagementCustomer Acquisition & ConversionCustomer Segmentation & Audience StrategyKPI Setting & EvaluationCross-Functional LeadershipProject & Program Management
Soft Skills
Strong Storytelling SkillsExecutive Communication & PresentationAbility to Translate Complex Ideas
Tools & Technologies
AI-Enabled Marketing Tools
Industry Keywords
Integrated MarketingGlobal Marketing ProgramsConsumer InsightsMatrixed OrganizationsMarketing Optimization

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Own the brand and campaign narrative across the Freemium portfolio, from positioning through consumer-facing copy
  • Develop customer-centric stories and messaging that communicate product value
  • Create messaging and assets for product launches, campaign initiatives and always-on marketing
  • Ensure consistent, on-brand storytelling across customer touchpoints and channels
  • Lead go-to-market planning and execution for product launches, campaigns and strategic marketing programs
  • Define target audiences, key messages, launch priorities and success metrics
  • Partner with Product teams on roadmap understanding, go-to-market strategy and customer alignment
  • Coordinate launch and campaign readiness across cross-functional stakeholders
  • Develop integrated plans across paid, owned, lifecycle, affiliate, partner and regional channels
  • Partner with Growth Marketing on acquisition strategy, targeting, offers and launch execution
  • Optimize programs for acquisition, engagement, conversion and retention
  • Translate campaign and customer insights into improvements to messaging, customer experiences and go-to-market strategy
  • Own campaign performance from briefing and KPI definition through evaluation and learnings
  • Define launch KPIs with Analytics teams and connect performance to business objectives
  • Evaluate campaign results and extract insights for future campaigns
  • Optimize messaging, campaigns and customer journeys using customer and performance data
  • Drive continuous improvement through testing, learning and experimentation
  • Serve as a strategic bridge between Product development and market execution
  • Build relationships with global regional teams for consistent, locally relevant execution
  • Influence and align Product, Marketing, Analytics, Commercial and Regional stakeholders
  • Drive execution across multiple functions and markets
  • Leverage AI tools for efficiency, insight generation, content development and planning

Requirements

What you’ll need
  • Bachelor’s degree or equivalent practical experience
  • 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
  • Experience leading go-to-market execution across new product launches and campaign-led initiatives
  • Strong storytelling skills and ability to craft compelling consumer narratives
  • Ability to translate complex ideas into clear, engaging copy and campaigns
  • Experience partnering with Product Management and Growth Marketing teams
  • Experience evaluating campaign performance end to end, including KPI setting, in-flight optimization, post-campaign reporting and insight generation
  • Experience operating within global, matrixed organizations
  • Experience working with global regional teams to adapt and deliver marketing programs across multiple markets
  • Consumer Storytelling & Messaging
  • Go-to-Market Strategy & Execution
  • Integrated Marketing Planning
  • End-to-End Campaign Management
  • Customer Acquisition & Conversion
  • Customer Segmentation & Audience Strategy
  • Marketing Analytics & Measurement
  • Cross-Functional Leadership
  • Project & Program Management
  • Executive Communication & Presentation
  • AI-Enabled Marketing Tools
  • Ability to work from the New York office at least three days per week
  • U.S. work authorization status must be provided

Benefits

Comp & perks
  • 401(k) match
  • Medical, dental and vision insurance plans
  • Employee Stock Purchase Plan (ESPP)
  • Unlimited paid time off
  • Company holidays
  • Annual education reimbursement for job related courses
  • Wellness reimbursement for fitness related expenses
  • Commuter spending accounts
  • Legal assistance plans
  • Family support services
  • Exclusive employee discounts
  • Hybrid work style with flexibility to work remotely two days per week