Lifecycle Journey Manager, Cross-Sell & Expansion

Gen

. Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar .

Posted 11/6/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing with a focus on cross-sell and upsell strategies, utilizing data-driven insights to optimize customer journeys and enhance monetization efforts. Proficient in executing marketing programs using Iterable and similar platforms while collaborating cross-functionally to drive results.

Highest-signal resume keywords

Lifecycle MarketingIterable Journey ExecutionData LiteracyCross-Functional InfluenceAI/ML Decisioning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cross-Sell StrategyUpsell ProgramsMonetization TechniquesPropensity AnalysisFunnel AnalysisCohort AnalysisIncrementality AnalysisTriggered Programs DesignPredictive ScoringNext-Best-Action Models

Soft Skills

Excellent Written CommunicationAttention to DetailOwnershipAction Bias

Tools & Technologies

IterableBrazeSalesforce Marketing CloudHightouchAID

Industry Keywords

FintechSubscription BusinessMarketplace BusinessCompliance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar
Design multi-product, multi-channel journeys including post-purchase upsell, marketplace and in-app offers, and next-best-product programs
Define next-best-product and propensity logic with Data Science, including signals, eligibility, and guardrails
Build and launch journeys in Iterable, including workflow setup, audience configuration, suppressions, QA, and launch checks
Run structured experiments involving offers, timing, sequencing, and channels
Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics
Report on expansion KPIs, surface insights, and recommend data-based next steps
Direct and supervise AI agents executing the pillar’s programs

Requirements

What you’ll need

5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization
Track record owning both strategy and execution and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar
Strong data literacy, including propensity, funnel, cohort, and incrementality analysis
Experience designing always-on, triggered programs rather than one-off blasts
Comfort directing AI / ML decisioning or personalization, including predictive scoring and next-best-action models
Cross-functional influence with Product, Data, Legal / Compliance, and Creative
Excellent written communication and a high bar for QA and detail
Bias toward ownership and action
Experience in fintech, subscription, or marketplace businesses (nice to have)
Familiarity with Hightouch, AID, or other decisioning / composable martech platforms (nice to have)

Benefits

Comp & perks

Performance-based bonus scheme up to 10%
Flexible working hours with hybrid / home-office options
Learning & development budget
Clear career growth
Comprehensive health and wellbeing benefits
Modern Mac/Windows equipment for work and personal use
Employee Stock Purchase Plan
401(k) match
Health insurance options
Disability coverage
Life insurance
Unlimited paid time off