Marketing Analyst – Network Optimization

Gen

. Conduct exploratory analysis of customer behavior, traffic quality, offer engagement, and downstream outcomes .

Posted 10/9/2026full-timeNew York City • New York • United StatesJunior💰 $95,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and experimentation, with a strong focus on A/B testing, data analysis, and performance optimization. Proficient in translating business opportunities into actionable insights and maintaining effective communication across cross-functional teams.

Highest-signal resume keywords

A/B TestingSQL ProficiencyData AnalysisExperimental DesignReport Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsProduct AnalyticsGrowth AnalyticsRevenue AnalyticsStatistical AnalysisHypothesis TestingControl GroupsSuccess MetricsData VisualizationSample Size Calculation

Soft Skills

Attention to DetailClear CommunicationCross-Functional CollaborationTime ManagementAdaptability

Tools & Technologies

ExcelPythonData Analysis ToolsDashboardsReporting Software

Industry Keywords

ExperimentationCampaign MeasurementFunnel PerformanceMarketplace OptimizationCustomer Behavior Analysis

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Conduct exploratory analysis of customer behavior, traffic quality, offer engagement, and downstream outcomes
Monitor marketplace and funnel performance to identify optimization opportunities
Support opportunity sizing and business-case development
Partner with analytics and data science teams to improve measurement quality, data reliability, and experimentation velocity
Develop repeatable processes for rapid testing, post-test analysis, and continuous optimization
Maintain a prioritized test-and-learn agenda across network optimization, offer display, ranking, curation, pricing, eligibility, and related marketplace levers
Translate business opportunities into hypotheses, test objectives, target populations, success metrics, and guardrail metrics
Help design A/B, holdout, multivariate, and other controlled experiments
Coordinate test setup, launch readiness, audience splits, documentation, timelines, and stakeholder communication
Track experiments from idea through implementation, launch, monitoring, analysis, and final recommendation
Monitor live experiments and summarize funnel and marketplace metrics
Produce decision-oriented test readouts covering methodology, results, limitations, learnings, and next steps
Analyze impressions, click-through rate, conversion, click-to-funded rate, revenue, revenue per lead, revenue per click, and partner/network efficiency
Build and maintain recurring reports, dashboards, and scorecards
Communicate findings to marketing, product, finance, operations, leadership, and technical/non-technical audiences
Maintain the test pipeline and manage meeting materials, action items, owners, dependencies, decisions, and timelines
Prioritize experiments and coordinate with partner teams to resolve blockers
Maintain standards for experiment documentation, naming, tracking, and knowledge sharing
Capture and distribute learnings for scaling successful approaches and informing future tests

Requirements

What you’ll need

Bachelor’s degree in marketing analytics, statistics, economics, business, mathematics, computer science, or a related quantitative field
1–3 years of experience in marketing analytics, product analytics, growth analytics, experimentation, revenue analytics, or a related discipline
Experience working with A/B tests, holdout tests, campaign measurement, or other forms of controlled experimentation
Working knowledge of experimental design, including hypotheses, control and treatment groups, success metrics, guardrails, and basic power or sample-size concepts
Strong analytical skills and proficiency with SQL or Python, Excel, or a comparable data analysis tool
Ability to create clear reports, dashboards, presentations, and written test readouts
Strong attention to detail and ability to manage multiple concurrent workstreams
Ability to work effectively in a fast-paced, ambiguous, and cross-functional environment
Clear written and verbal communication skills

Benefits

Comp & perks

Flexible working options
Time off
Competitive pay
Benefits and well-being programs
Opportunities for career growth
Healthy debate, experimentation, and continuous learning environment