Principal – Growth Platforms, Decisioning

Gen

. Own the strategy, roadmap, and business performance of AI decisioning and growth programs .

Posted 9/29/2026full-timeKuala Lumpur • MalaysiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in AI decisioning, growth strategy, and marketing analytics, with a strong focus on experimentation, measurement frameworks, and cross-functional collaboration. Proven ability to leverage customer data and AI-powered tools to drive business performance and create personalized customer experiences.

Highest-signal resume keywords

AI Decisioning StrategyExperimentation and MeasurementCross-Functional LeadershipMarketing Automation PlatformsAnalytical and Technical Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingIncrementalityAttributionCustomer Data AnalysisGrowth Strategy DevelopmentPerformance Metrics DefinitionDecisioning Systems DesignData ModelingBusiness Outcome MeasurementAutomation Workflows

Soft Skills

Strong Communication SkillsCross-Functional CollaborationLeadership

Tools & Technologies

HightouchIterableSnowflakeBrazeDelphina

Industry Keywords

Growth ProgramsMartechFintechMarketplacesConsumer TechnologySubscriptionsDigital Business

About the role

Key responsibilities & impact

Own the strategy, roadmap, and business performance of AI decisioning and growth programs
Identify where AI, automation, experimentation, and personalization can create incremental growth, revenue, customer value, or operating efficiency
Define objectives, audiences, eligibility and routing logic, frequency controls, guardrails, success metrics, and experimentation and measurement frameworks for AI decisioning systems
Analyze customer signals, data, models, and systems using AI-powered tools and analytics to uncover opportunities and diagnose performance
Partner with Product, Lifecycle, Analytics, Data Science, and Data Engineering teams
Shape the growth technology ecosystem across Hightouch, Iterable, Snowflake, Delphina, and related tools
Turn growth ideas and recurring business needs into reusable capabilities
Create dynamic and personalized experiences across lifecycle, in-product, and other digital touchpoints

Requirements

What you’ll need

7+ years of professional experience across growth, product, martech, experimentation, decisioning, marketing analytics, CRM, or related disciplines
Strong track record owning complex, cross-functional initiatives from ambiguous problems through strategy, execution, and measurable business outcomes
Strong knowledge of experimentation and measurement, including A/B testing, holdouts, incrementality, attribution, and using results for business and investment decisions
Strong analytical and technical judgment connecting customer data, models, systems, and business processes to clear priorities and actions
Experience with marketing automation, decisioning, experimentation, customer data, or growth platforms
Experience with platforms such as Hightouch, Iterable, Braze, or similar technologies is a plus
Comfort working with AI-powered systems, automated workflows, and emerging technologies
Strong cross-functional leadership and communication skills
Experience in fintech, marketplaces, consumer technology, subscriptions, or another fast-moving digital business is a plus