Senior Brand, GTM Campaign Lead

Gen

. Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms .

Posted 10/12/2026full-timeMountain View • California • United StatesSenior💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative development and brand campaign strategy, with a strong focus on messaging architecture and integrated marketing. Proven ability to leverage AI tools for campaign ideation and production while aligning creative execution with business objectives.

Highest-signal resume keywords

Creative DevelopmentBrand Campaign StrategyMessaging ArchitectureIntegrated MarketingAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ArchitectureAudience SegmentationCreative ProductionKPI DefinitionFull-Funnel MarketingBrand PositioningCreative JudgmentAnalytical FluencyStorytelling SkillsGTM Integration

Soft Skills

Strong CommunicationInfluencing Senior StakeholdersCuriosityProblem-SolvingCollaboration

Tools & Technologies

AI ToolsDigital Media AssetsVideo ProductionSocial MediaPaid Media

Industry Keywords

Subscription SoftwareCybersecurityIdentity ProtectionFinancial ServicesIntegrated Campaign Systems

Tech Stack

Tools & technologies

Cyber SecurityGo

About the role

Key responsibilities & impact

Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms
Own messaging development for key initiatives, including value propositions, key selling points, and product narratives
Design campaign architecture, strategic platforms, messaging hierarchies, and audience segmentation
Ensure brand principles and guardrails are reflected in campaign briefs and creative territories
Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals
Develop breakthrough, insight-driven creative campaign platforms and brand moments
Generate and shape creative territories for initiatives and launches
Partner with in-house agency and creative teams to produce video, digital, social, and paid media assets
Own creative production end-to-end from briefing and concepting through review, approval, and final asset delivery
Build scalable creative toolkits and playbooks for cross-channel and cross-geo production using AI-first methods
Partner with Go-to-Market and Product Marketing teams to align creative execution with launch positioning and business objectives
Integrate campaign creative across paid, owned, earned, lifecycle, web, partner, and regional channels
Deliver creative assets on time and on strategy across the customer journey
Facilitate cross-functional alignment with Product Marketing, Acquisition Strategy, Media & Performance, Social, Web, PR, Analytics, and Regional Marketing
Define creative and campaign KPIs with Analytics
Monitor in-market results and refine future strategy and creative based on performance insights
Leverage AI tools for creative ideation, asset variation, production, messaging iteration, and campaign scenario planning
Modernize creative development and production processes to increase speed and strategic clarity

Requirements

What you’ll need

10+ years of experience in creative development, brand campaign strategy, or integrated marketing
Ideally experience within subscription software, cybersecurity, identity protection, or financial services
Proven experience leading creative development and production for large-scale brand campaigns or major product launches
Strong creative judgment and experience partnering with in-house or external agencies
Strong expertise in brand positioning, messaging architecture, and integrated campaign systems
Experience balancing long-term brand building with short-term GTM and business goals
Strong understanding of full-funnel marketing and GTM integration
Experience working within complex, global, matrixed organizations
Strong communication and storytelling skills with ability to influence senior stakeholders without direct authority
Analytical fluency and ability to connect creative and brand strategy to measurable outcomes
Demonstrated curiosity and applied use of AI in creative and campaign workflows preferred
Ability to thrive in a fast-paced, high-growth environment and manage complex, ambiguous problems

Benefits

Comp & perks

Flexible working options
Time off
Competitive pay
Health insurance options
Disability coverage
Life insurance
401(k) match
Unlimited paid time off
Well-being programs