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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and integrated marketing strategies, with a strong focus on developing compelling messaging and launch materials. Proven ability to lead cross-functional teams and optimize performance through analytics-driven insights.
Highest-signal resume keywords
Product Marketing StrategyIntegrated Campaign PlanningGTM Strategy ExecutionPerformance Marketing OptimizationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging ArchitectureLaunch PlanningStorytelling Asset DevelopmentAnalytics-Driven Decision MakingProject ManagementPerformance ForecastingCampaign Framework DevelopmentDTC MarketingSubscription Business Strategy
Soft Skills
LeadershipOrganizational SkillsCuriosity About AIInfluencing StakeholdersExecution Focus
Tools & Technologies
AI Tools for MarketingAnalytics PlatformsMarketing Automation SoftwareContent Management SystemsCollaboration Tools
Industry Keywords
Technology MarketingSubscription BusinessesGlobal Marketing ProgramsRegional GTM ActivationPerformance Marketing
About the role
Key responsibilities & impact- Own marketing messaging for current Norton products and maintain accurate, up-to-date, optimized messaging, narratives and assets
- Define messaging architecture aligned to target audiences, product strategy and the Norton brand narrative
- Develop product copy, value propositions, selling points and feature narratives
- Own foundational product storytelling assets, including videos, screenshots and hero product materials
- Monitor competitive positioning, messaging and launches; adjust Norton messaging and assets accordingly
- Define comprehensive launch plans covering tiering, audiences, key messages, channel mix, investment levels, cadence, campaign frameworks and required assets
- Build launch plans with Product Strategy, Integrated Marketing, Acquisition Strategy and Regional Marketing teams
- Lead integrated marketing execution and launch choreography
- Partner with Product Strategy and product managers to align marketing execution with GTM objectives
- Set business goals and objectives for each GTM and develop plans to achieve them
- Drive integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels across the customer journey
- Translate launch strategy into web, lifecycle, paid, partner and regional materials
- Partner with Analytics to size opportunities, forecast impact and define launch KPIs
- Monitor post-launch performance, connect results to objectives and coordinate cross-channel learnings
- Optimize messaging, materials and activation based on performance insights
- Embed AI into insight synthesis, messaging, launch planning, asset creation and optimization workflows
- Connect teams, drive clarity across complex launches and keep timelines and deliverables on track
- Develop innovative launch ideas while maintaining disciplined execution
- Equip regional, partner and customer support teams with launch kits, messaging and training
Requirements
What you’ll need- 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses
- Solid understanding of DTC and subscription businesses and performance marketing
- Experience supporting global or multi-regional marketing programs
- Proven leadership in product positioning and differentiated messaging
- Track record of developing product storytelling assets and high-impact launch materials
- Demonstrated ownership of end-to-end launch marketing strategy and execution
- Strong integrated campaign planning across owned, earned and paid channels and investment levels
- Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging
- Analytics-driven mindset, with experience forecasting impact and optimizing performance
- Highly organized and execution-focused, with strong project management fundamentals
- Experience building systems and operating processes that keep multiple initiatives on track
- Strong cross-functional collaboration and ability to influence stakeholders globally
- Genuine curiosity about AI and proven use of AI to advance launch planning, messaging development and optimization workflows
Benefits
Comp & perks- Bonus
- Hybrid work arrangement