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Gen

Senior Product Marketing Manager – Norton Americas

Gen

. Own end-to-end go-to-market strategy and execution for major Norton product launches in the Americas .

Posted 10/7/2026full-timeUnited StatesSenior💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in end-to-end go-to-market strategy and execution, with a strong focus on product positioning, messaging, and sales enablement materials. Proven ability to synthesize market insights and collaborate across cross-functional teams to drive successful product launches.

Highest-signal resume keywords
Go-To-Market StrategyProduct PositioningSales Enablement MaterialsMarket AnalysisStakeholder Alignment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product MarketingFeature NamingLaunch PlaybooksCustomer SegmentationBehavioral Data SynthesisCompetitive IntelligenceCampaign Creative DevelopmentSales ActivationMarket Dynamics MonitoringCross-Functional Collaboration
Soft Skills
Relationship BuildingCommunicationInfluencingLeadershipMilestone Tracking
Industry Keywords
Norton ProductsAmericas MarketEMEAAPACCustomer InsightsSales StrategyIntegrated CampaignsProduct Management

About the role

Key responsibilities & impact
  • Own end-to-end go-to-market strategy and execution for major Norton product launches in the Americas
  • Lead feature naming and positioning for new Norton capabilities
  • Develop and maintain launch playbooks for marketing and sales activation
  • Partner with acquisition marketing on campaign creative, messaging, audience targeting, and product positioning
  • Synthesize research, behavioral data, support trends, partner feedback, customer data, and competitive intelligence into actionable insights
  • Monitor competitor positioning, market dynamics, and emerging consumer behaviors
  • Build segmentation understanding with research and analytics teams
  • Serve as the primary product marketing contact for US partner and channel sales teams
  • Create sales-ready materials, narratives, pitch decks, battlecards, objection handling guides, and launch briefings
  • Build relationships with partner sales leadership and feed insights into product and marketing strategy
  • Coordinate with international product marketing leads in EMEA and APAC on positioning, launch timing, and shared learnings
  • Brief cross-functional stakeholders on launches, competitive developments, and customer insights
  • Represent the Americas product marketing perspective in global planning forums
  • Collaborate with product management on roadmap decisions and launch readiness
  • Partner with brand, creative, and demand generation teams on integrated campaigns
  • Lead stakeholder alignment, milestone tracking, and communication for ambiguous cross-functional initiatives

Requirements

What you’ll need
  • Senior-level product marketing experience is implied by the Senior Product Marketing Manager role, but no explicit years of experience are stated
  • Experience owning end-to-end go-to-market strategy and execution
  • Ability to develop positioning and messaging for product launches
  • Ability to lead feature naming and positioning
  • Experience developing launch playbooks
  • Ability to synthesize research, behavioral data, support trends, customer data, and competitive intelligence
  • Experience with customer segmentation and market analysis
  • Ability to create sales enablement materials, including pitch decks, battlecards, objection handling guides, and launch briefings
  • Ability to coordinate with international product marketing leads across EMEA and APAC
  • Ability to collaborate with product management, brand, creative, demand generation, sales, engineering, and leadership teams
  • Ability to influence roadmap decisions with market and customer evidence
  • Ability to manage stakeholder alignment, milestone tracking, and communications for ambiguous cross-functional initiatives
  • Ability to work onsite three days per week at the NYC office

Benefits

Comp & perks
  • 401(k) match
  • Health insurance options
  • Disability coverage
  • Life insurance
  • Unlimited paid time off