Brand Manager

General Mills

. Lead purpose-driven brand and channel strategies rooted in consumer insights and cultural understanding .

Posted 11/9/2026full-timeMinneapolis • Minnesota • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Brand Management and Marketing with a strong focus on P&L ownership, integrated marketing strategies, and cross-functional team leadership. Proven ability to drive growth through innovative brand strategies and effective communication across diverse audiences.

Highest-signal resume keywords

Brand ManagementP&L OwnershipIntegrated Marketing PlansCross-Functional Team LeadershipConsumer Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBusiness Performance AnalysisDemand GenerationContent StrategyPricing StrategyPromotion StrategyInnovation ManagementRetailer-Specific StrategiesECommerce StrategyForecasting

Soft Skills

Exceptional CommunicationInfluencing SkillsCoaching and Developing TalentNavigating AmbiguityTeam Management

Certifications & Qualifications

Bachelor's Degree in MarketingMBA Preferred

Industry Keywords

CPGFast-Moving Consumer GoodsFood and BeveragePet IndustryPet Food Industry

About the role

Key responsibilities & impact

Lead purpose-driven brand and channel strategies rooted in consumer insights and cultural understanding
Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints
Drive digital shelf excellence, discoverability, content strategy, and channel-specific activation
Own P&L performance and deliver growth through pricing, promotion, innovation, margin, and distribution decisions
Lead annual and long-range planning, forecasting, and business performance analysis
Navigate complex cross-functional relationships to deliver cohesive results
Guide cross-functional teams through ambiguity to achieve alignment and execution
Coach and develop Associate Brand Managers and early-career talent
Lead core business for established brands, including demand generation, brand strategy, commercial performance, and full P&L ownership
Lead category-disrupting innovations from concept to commercialization
Develop retailer-specific brand strategies and innovations for eCommerce, club stores, and small formats

Requirements

What you’ll need

Bachelor's degree in Marketing, Finance, Business, or related field
8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy
Brand Management experience
Proven experience leading teams; direct team management experience preferred
Cross-functional team leadership experience considered
Proven experience managing a business in a matrixed environment
Strong commercial and strategic acumen, with experience owning a P&L
Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences
Ability to lead through ambiguity and operate with independence
Minimum age of 18
MBA preferred as a bonus
CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience is a bonus
Track record of coaching and developing talent is a bonus
Experience with customer-facing strategies and external partnerships is a bonus

Benefits

Comp & perks

Relocation benefits for those who are not currently based in Minneapolis
Dynamic and collaborative work environment
Commitment to growth and development