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Commercial Manager, Central & South America
General Mills. Develop and execute the commercial strategy across Central America, Southern Cone and Club channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing commercial strategies across diverse markets, with a strong focus on P&L management, distributor relationships, and revenue growth. Proven ability to lead cross-functional teams and optimize business planning processes to drive sustainable profitability.
Highest-signal resume keywords
Commercial Strategy DevelopmentP&L ManagementDistributor ManagementRoute-to-Market OptimizationCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue Growth ManagementBusiness PlanningSales ForecastingData AnalyticsCategory ManagementTrade InvestmentDemand PlanningCommercial NegotiationFinancial AcumenKPI Governance
Soft Skills
CollaborationCoachingTalent DevelopmentAccountabilityContinuous Improvement
Tools & Technologies
Power BIExcelSAP
Industry Keywords
FMCGLatin AmericaClub ChannelModern TradeCommercial Excellence
About the role
Key responsibilities & impact- Develop and execute the commercial strategy across Central America, Southern Cone and Club channels
- Deliver Net Sales, Gross Profit and Operating Income objectives
- Identify growth opportunities by market, channel and customer
- Develop annual business plans aligned with company objectives
- Drive sustainable revenue and profitability through pricing, mix and commercial investments
- Lead strategic relationships with distributors across assigned markets
- Develop Joint Business Plans with key distributors and customers
- Monitor distributor performance through KPIs and scorecards
- Ensure execution across traditional trade, modern trade, wholesale and Club channels
- Identify capability gaps and implement continuous improvement initiatives
- Develop commercial strategies for Club retailers and wholesale customers
- Optimize assortment, pricing, promotional planning and category execution
- Negotiate commercial agreements with key regional accounts
- Evaluate and optimize Route-to-Market models
- Improve service levels, distribution coverage and execution standards
- Drive commercial productivity and cost-to-serve optimization
- Partner with Supply Chain to improve inventory management and customer service levels
- Own commercial forecasting and business planning processes
- Monitor sales performance against budget and forecast
- Analyze P&L performance and identify corrective actions
- Manage trade investment and promotional spending to maximize ROI
- Support S&OP and demand planning processes
- Partner with Marketing, Supply Chain, Finance, Demand Planning, Customer Service, Category Management, Regulatory and Operations
- Identify new business opportunities and expand distribution footprint
- Evaluate new channels and customers
- Support commercialization of new products and innovation launches
- Lead market expansion initiatives where applicable
- Drive KPI governance and performance reviews
- Utilize market insights, consumer data and customer analytics to support decision making
- Implement best practices across markets and promote continuous improvement
- Lead and develop multicultural teams
- Coach distributor teams and commercial partners
- Foster collaboration, accountability and talent development
- Build organizational capabilities across the region
- Reports to Commercial Director / Sales Director
- Direct reports include Commercial Managers, Business Development Managers and Distributor Managers
Requirements
What you’ll need- Bachelor's Degree in Business Administration, Marketing, Economics or related field
- +12 years of progressive commercial experience within FMCG
- Experience managing multiple countries across Latin America
- Proven experience managing distributors
- Experience with Club Channel and Modern Trade
- Strong P&L management experience
- Experience leading cross-functional regional initiatives
- Experience in Route-to-Market optimization
- Commercial negotiation experience with strategic customers
- Experience in business planning and forecasting
- Proficiency in commercial strategy, distributor management, customer development, key account management, category management, Route-to-Market, trade investment, Revenue Growth Management (RGM), business planning, demand planning, financial acumen, P&L management, sales forecasting, data analytics, commercial excellence, and S&OP
- Power BI, Excel and SAP preferred
- Applicants must meet minimum age qualifications in the country in which the job is located