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Head of Marketing
General Mills. Lead the 3-year growth strategy for the Wan Chai Ferry business across Hong Kong and Taiwan .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading growth strategies and integrated marketing campaigns within the FMCG sector, with a strong focus on stakeholder management and cross-border team leadership. Proficient in optimizing marketing investments to achieve commercial objectives across diverse markets.
Highest-signal resume keywords
FMCG Marketing ExperienceBusiness LeadershipStakeholder ManagementCross-Border Team LeadershipFluency in English, Cantonese, and Mandarin
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Growth Strategy DevelopmentPortfolio StrategyIntegrated Marketing CampaignsProduct Launch ManagementConsumer Engagement Strategies
Soft Skills
Strategic ThinkingCommercial AcumenPeople Management
Certifications & Qualifications
Bachelor's Degree in Business, Marketing, or Related DisciplineMBA Preferred
Industry Keywords
FMCGHong Kong MarketTaiwan MarketMarketing InvestmentsROI Optimization
Tech Stack
Tools & technologiesChai
About the role
Key responsibilities & impact- Lead the 3-year growth strategy for the Wan Chai Ferry business across Hong Kong and Taiwan
- Drive portfolio strategy, innovation pipeline development, and brand growth initiatives
- Oversee integrated marketing campaigns, product launches, and consumer engagement strategies
- Partner closely with Sales, Finance, Supply Chain, R&D, and regional leadership teams
- Manage marketing investments and optimize ROI to deliver commercial objectives
- Develop and lead a cross-border marketing team while strengthening organizational capability
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, or a related discipline
- MBA preferred
- 12+ years of FMCG marketing experience with a strong record of business leadership
- Proven people management experience in a sizeable organization
- Experience across both Hong Kong and Taiwan markets is highly desirable
- Fluency in English, Cantonese, and Mandarin
- Strong strategic thinking, commercial acumen, and stakeholder management skills
- Applicants must meet minimum age qualifications in the country in which the job is located
Benefits
Comp & perks- Hybrid work arrangement
- Opportunity for significant exposure to senior leadership
- Opportunity to make a meaningful impact on one of General Mills' most recognized brands in Asia