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Marketing Intern
General Mills. Support the development and execution of Brand Experience and Media Plans.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong capabilities in brand experience development, media planning, and project tracking, with a focus on collaboration with local agencies and global teams. Proficient in marketing budget management and data analysis to support effective campaign execution.
Highest-signal resume keywords
Brand Experience DevelopmentMedia PlanningProject TrackingMarketing Budget ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingProject ManagementCampaign ExecutionDigital Content CreationConsumer Engagement
Soft Skills
Attention to DetailCreativityProactivityCollaborationOrganizational Skills
Tools & Technologies
Microsoft OfficeExcelPowerPointSocial Media
Industry Keywords
Brand StrategyNew Product DevelopmentATL ActivitiesBTL ActivitiesInfluencer Marketing
About the role
Key responsibilities & impact- Support the development and execution of Brand Experience and Media Plans.
- Work with local agencies to deliver ATL and BTL activities, including media campaigns, influencers, partnerships, PR, events, and sampling.
- Contribute to the New Product Development (NPD) pipeline through project tracking, launch readiness support, and identification of key marketing implications.
- Support packaging development and adaptation for marketing initiatives.
- Adapt and localize Brand Assets provided by Global/Regional teams for campaigns and initiatives across channels.
- Assist in marketing budget tracking and control to ensure accurate visibility of spend.
- Support brand plans for Häagen-Dazs, Old El Paso, and Nature Valley within the Iberia Marketing Team.
- Gain practical exposure to brand strategy and activation, media, innovation, and consumer engagement.
- Collaborate with local agencies and Global/Regional teams.
Requirements
What you’ll need- Currently studying for or recently completed a Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- Fluent in English.
- Proficient in Microsoft Office, particularly Excel and PowerPoint.
- Previous marketing experience is a plus.
- Well-organized and structured, with good attention to detail and an interest in keeping tasks, timelines, and information on track.
- Analytical and curious, comfortable working with basic spreadsheets and numbers, and keen to learn how to interpret campaign results and marketing data.
- Creative and consumer-minded, with an interest in contributing ideas for brand experiences, digital content, partnerships, and activations.
- Digitally curious, familiar with social media and digital content, and motivated to learn how to assess campaign performance.
- Proactive and collaborative, open to feedback, and reliable in following through on agreed tasks.
- Applicants must meet minimum age qualifications in the country in which the job is located.
Benefits
Comp & perks- Flexible hybrid work
- Early Fridays & summer hours
- Meal vouchers
- Generous time off to recharge
- Team Volunteering Initiatives
- Growth opportunities
- Employee discounts
- People-first culture
- Diverse, dynamic, and people-centered organization
- Support for employee growth, wellbeing, and ambition