Senior Planner, Amazon Search Specialist

General Mills

. Lead General Mills’ customer marketing paid search strategy and execution for Amazon .

Posted 11/6/2026full-timeRemote • Minnesota • United StatesSenior💰 $82,400 - $137,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid search strategies and execution, with a strong focus on optimizing campaign performance metrics such as ROAS, CTR, and conversion rates. Proficient in collaborating with cross-functional teams and utilizing data analytics to drive actionable insights and recommendations.

Highest-signal resume keywords

Paid Search StrategyDigital Performance Campaign ManagementKPI Definition and MeasurementCross-Functional CollaborationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Data ManagementKeyword Strategy DevelopmentBudget RecommendationPerformance OptimizationTest-and-Learn Roadmap Development

Soft Skills

Project ManagementAttention to DetailClear CommunicationPresentation SkillsInitiative

Tools & Technologies

Google AdsMicrosoft AdsAmazon AdsExcelPower BITableau

Industry Keywords

Retail MediaCPG MarketingOmnichannel Shopper MarketingCustomer MarketingPerformance Media

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead General Mills’ customer marketing paid search strategy and execution for Amazon
Translate customer marketing and brand strategies into paid search plans across key customers and platforms
Recommend budgets, bid strategies, and keyword approaches supporting sales and share growth
Integrate paid search into omnichannel shopper marketing plans and North America Retail portfolio events
Build or oversee campaign setup, including audiences, keywords, negatives, match types, bidding, ad copy, and landing pages
Monitor campaign performance and optimize ROAS, CTR, conversion rate, and other KPIs
Develop and manage test-and-learn roadmaps covering creative, keywords, audiences, and bid strategies
Define KPIs and measurement plans with analytics and media partners
Produce recurring and ad hoc performance reports with results, drivers, and recommendations
Conduct post-event and post-campaign analyses and translate performance into actionable insights
Collaborate with Sales, Customer Marketing, Brand/OU teams, media and agency partners, and retailer media/insights teams
Represent paid search in planning and customer meetings
Share best practices, playbooks, and learnings across the Customer Marketing team
Support paid search budget tracking and stewardship
Ensure campaigns follow brand guidelines, retailer policies, and internal governance standards
Assist with data, process, and tool improvements for efficient, scalable planning and reporting

Requirements

What you’ll need

Bachelor’s degree, preferably in Marketing, Business, Analytics, Communications, or a related field
2+ years of hands-on experience managing digital performance campaigns, ideally including paid search
Comfort working with campaign data, including impressions, clicks, CTR, CPC, ROAS, and conversion rate
Demonstrated collaboration with cross-functional teams and/or agency or platform partners
Strong project management and attention to detail
Ability to manage multiple campaigns and deadlines simultaneously
Clear and concise written and verbal communication skills
Experience presenting results and recommendations
Ability to work independently in a fast-paced, evolving environment and take initiative
Applicants must be currently authorized to work in the U.S.; General Mills will not sponsor applicants for a U.S. work visa
International relocation or international remote working arrangements outside of the U.S. will not be considered
Minimum age of 18
Preferred: Retail media or CPG marketing experience
Preferred: Direct experience with at least one paid search or retail media platform, such as Google Ads, Microsoft Ads, or Amazon Ads
Preferred: Experience building learning agendas and leading structured test-and-learn plans
Preferred: Familiarity with omnichannel shopper marketing
Preferred: 3+ years’ experience in digital marketing, performance media, or customer/shopper marketing
Preferred: Strong analytical skills using Excel and/or Power BI or Tableau
Preferred: Ability to lead through ambiguity and influence without direct authority
Preferred: Strong presentation skills and comfort sharing recommendations with internal and external partners

Benefits

Comp & perks

Health benefits
Retirement and financial wellbeing benefits
Time off programs
Wellbeing support
Perks
Potential eligibility for an annual incentive program
Reasonable accommodation during the application or hiring process