Social Media Specialist

Generation Hope

. Manage Generation Hope’s day-to-day organic social media presence .

Posted 11/11/2026part-timeRemote • United StatesMid-LevelSenior💰 $28 - $34 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing organic social media presence, creating engaging content, and applying brand guidelines effectively. Proficient in graphic design and video production tailored to various platforms and audiences.

Highest-signal resume keywords

Social Media ManagementGraphic DesignContent CreationVideo ProductionYouTube Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent Calendar ManagementCopywritingGraphic CreationVideo EditingCampaign PlanningTrend MonitoringBrand ApplicationAudience EngagementPlatform Familiarity

Soft Skills

CommunicationCreativityAdaptabilityCollaborationProblem-Solving

Tools & Technologies

Social Media PlatformsGraphic Design SoftwareVideo Editing SoftwareYouTubeContent Management Systems

Industry Keywords

Organic Social MediaBrand GuidelinesCultural MomentsCampaign VisualsContent Capture

About the role

Key responsibilities & impact

Manage Generation Hope’s day-to-day organic social media presence
Execute the social media strategy set by the Associate Director of Brand & Marketing
Build and maintain social media content calendars across platforms
Plan content around campaigns, organizational milestones, awareness days, and events
Schedule and publish organic posts across Generation Hope social channels
Write organic social media copy tailored to each platform and audience
Create original social media graphics, including campaign visuals, carousels, and templated graphics
Write, design, and schedule Scholar features, staff spotlights, and donor highlights
Plan social video concepts, shot lists, and calendar placement; assist with filming and editing short-form video
Manage organizational uploads and needs on YouTube
Monitor and respond to comments, messages, and mentions; escalate sensitive issues as appropriate
Post and amplify live event coverage
Monitor trends, platform features, and cultural moments and recommend timely, on-brand participation
Apply Generation Hope’s visual identity across social content
Use the photo and asset library and design templates, flagging needs for new assets
Perform other duties as assigned

Requirements

What you’ll need

Ability to work approximately 20 hours per week
Portfolio demonstrating social media and graphic design work
Ability to create original graphics, campaign visuals, carousels, and templated graphics
Ability to write platform- and audience-tailored social media copy
Ability to plan social video concepts, shot lists, filming, and editing
Familiarity with organic social media best practices, trends, platform features, and cultural moments
Ability to apply brand guidelines and visual identity across social content
Local to the DC region preferred, with ability to assist with content capture
Experience with YouTube organizational uploads and needs