Marketing Copywriter – Journeys

Genesco

. Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels .

Posted 10/12/2026full-timeNashville • Tennessee • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and content creation across various channels, with a strong focus on SEO/GEO principles and digital content ecosystems. Possesses a strategic mindset to connect creative ideas with consumer behavior and brand objectives while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

CopywritingSEO/GEO PrinciplesContent OptimizationProject ManagementBrand Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent CreationSEO OptimizationDigital MarketingEditingStorytellingAnalyticsKeyword StrategyOn-Page SEOMetadata

Soft Skills

Strategic ThinkingCollaborationAttention to DetailCreativityCommunication

Tools & Technologies

E-Commerce PlatformsSocial MediaEmail MarketingDigital AdvertisingContent Management Systems

Industry Keywords

RetailFashionFootwearYouth CultureLifestyleConsumer BehaviorEmerging Digital TrendsCultural Relevance

About the role

Key responsibilities & impact

Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels
Stay current on evolving search behaviors, including SEO/GEO, generative AI, LLMs, and AI-powered search, and apply insights to Journeys content
Partner with E-commerce and Digital teams to support brand strategy, customer journey, conversion goals, and business objectives
Concept creative copy for seasonal campaigns, including narratives, taglines, messaging frameworks, editorial concepts, and channel-specific storytelling
Help define and evolve Journeys’ brand voice and copy standards
Conduct trend, competitor, cultural, consumer, and search research
Translate youth culture, fashion, footwear, social, and digital trends into brand storytelling and marketing opportunities
Collaborate with designers, art directors, marketers, social teams, e-commerce partners, agencies, and other creative disciplines
Edit and elevate internal and external partner copy, providing feedback on voice, strategy, clarity, grammar, and effectiveness
Use performance insights, analytics, search trends, and audience behavior to improve content strategy and messaging
Manage multiple projects and competing priorities while maintaining creative quality, accuracy, and strategic alignment
Report to the Creative Lifestyle & Copy Manager

Requirements

What you’ll need

3+ years of professional copywriting, content, editorial, marketing, or related experience, preferably within retail, fashion, footwear, lifestyle, youth culture, or an agency environment
Exceptional writing, editing, and storytelling skills with the ability to adapt voice and messaging across audiences and channels
Strong working knowledge of SEO/GEO principles and content optimization, including keyword strategy, search intent, on-page SEO/GEO, metadata, and organic content performance
Strong understanding of digital content ecosystems, including social media, e-commerce, email, websites, paid media, and organic search
Strategic thinking connecting creative ideas to consumer behavior, brand objectives, and business results
Deep interest in and knowledge of youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends
Ability to confidently present creative concepts, articulate strategic thinking, and collaborate with stakeholders at varying levels of the organization
Strong project management and organizational skills with the ability to manage multiple deadlines and priorities in a fast-paced retail environment
High level of attention to detail and commitment to maintaining brand consistency and quality
Strong point of view on brand voice, culture, and storytelling
Ability to balance creativity with performance using data, search behavior, and audience insights
Curiosity about how AI and LLMs are changing search, content creation, and consumer discovery
Collaborative leadership style and ability to elevate the work of those around you
Passion for creating culturally relevant, distinctly Journeys, and meaningful work for customers
Strategic creative mindset considering the larger content ecosystem

Benefits

Comp & perks

Day-one medical, dental, and vision coverage
Day-one 401(k) eligibility with company match and rollover options for existing retirement accounts
40% employee discount across all Genesco-owned brands and retail concepts
Paid time off
Nine paid holidays plus one floating holiday
Life and disability insurance
Flexible spending and health savings account options
Employee Assistance Program (EAP)