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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B digital marketing with a focus on campaign execution, performance optimization, and budget management across multiple regions. Proficient in leveraging analytics and CRM tools to drive pipeline and revenue growth.
Highest-signal resume keywords
B2B Digital MarketingPaid Media ManagementCampaign Performance OptimizationCRM Expertise (Salesforce)Content Syndication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingEmail MarketingDemand GenerationAccount Engagement StrategiesCampaign TrackingSEOConversion OptimizationAnalytics (GA4, Tableau)Paid Advertising (Google Ads, LinkedIn, 6sense)Content Management (WordPress)
Soft Skills
Attention to DetailOperational ExecutionCommercial Mindset
Tools & Technologies
SalesforceWordPressTableauGA4Google AdsMeta6senseSEMRush
Industry Keywords
SaaSEnterprise TechAPAC MarketingDigital Marketing BudgetsPerformance Reviews
Tech Stack
Tools & technologiesTableauWordPress
About the role
Key responsibilities & impact- Plan, execute, optimise and report on digital marketing programs driving pipeline and revenue across ANZ and India
- Own end-to-end execution of LinkedIn paid campaigns, social media activation, display advertising and content syndication programs
- Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates and pipeline contribution
- Support campaign setup for events, webinars and regional initiatives
- Manage monthly customer and prospect newsletters with localisation for APAC audiences
- Design and localise lead nurture campaigns and partner with regional stakeholders on messaging and segmentation
- Maintain and update regional website content, including blogs, landing pages, localised links, content and CTAs
- Ensure website supports SEO, conversion optimisation and campaign alignment
- Oversee paid search with agency partners, monitor performance and lead monthly performance reviews
- Manage always-on 6sense display campaigns across ANZ and India, optimising creative, audience segments and spend allocation
- Own content syndication vendor execution and performance tracking across regions
- Align with sales and marketing operations on campaign tracking
- Manage regional digital marketing budgets, monthly accruals, spend tracking, forecasting, invoice processing and vendor management
- Provide regular reporting on campaign performance, budget utilisation, pipeline contribution and influence
Requirements
What you’ll need- 5–8+ years in B2B digital marketing, preferably in SaaS or enterprise tech
- Strong experience with paid media, including LinkedIn, Google and programmatic advertising
- Experience with email marketing and automation
- Experience with content syndication and demand generation
- Experience with account engagement strategies
- Proven ability to manage regional campaigns across multiple markets
- Strong commercial mindset and ability to connect marketing activity to pipeline outcomes
- High attention to detail and strong operational execution skills
- Technical expertise with CRMs such as Salesforce
- Technical expertise with CMS platforms such as WordPress
- Technical expertise with analytics platforms such as Tableau
- Experience with GA4
- Experience with Google Ads, Meta, LinkedIn and 6sense advertising platforms
- Experience with SEMRush, design tools and 6sense ABM is a bonus
- Must be legally permitted to work in Australia
Benefits
Comp & perks- Flexible ways of working
- Mentorship, learning programs, leadership development and education support
- Paid volunteer time
- August Free Fridays
- Well-being resources
- Regionally tailored programs for employees and their families
- Employee referral program
- Reasonable accommodations during the application process
