Director, Product Marketing

Genesys

. Own the end-to-end WEM market narrative, positioning, value propositions, proof points, and differentiation across the portfolio .

Posted 10/6/2026full-timeRemote • Massachusetts • United StatesLead💰 $163,100 - $286,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Workforce Engagement Management (WEM) and the integration of generative AI and automation to enhance workforce effectiveness and customer experience. Proven ability to lead high-performing teams, shape market narratives, and influence go-to-market strategies in enterprise software.

Highest-signal resume keywords

Workforce Engagement Management ExpertiseGenerative AI FluencyProduct Marketing LeadershipCross-Functional AlignmentExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Workforce ForecastingSchedulingQuality ManagementPerformance ManagementWorkforce AnalyticsEmployee EngagementProduct PositioningGo-To-Market StrategyCompetitive AnalysisMarket Perception Shaping

Soft Skills

People LeadershipStorytellingJudgmentTeam Performance DevelopmentTrust Building

Industry Keywords

B2B Technology MarketingEnterprise SoftwareContact Center TechnologyCCaaSAI-Assisted Workforce TechnologyCustomer ExperienceStrategic PartnershipsMarket DynamicsCompetitive IntelligenceEnterprise SaaS

About the role

Key responsibilities & impact

Own the end-to-end WEM market narrative, positioning, value propositions, proof points, and differentiation across the portfolio
Define Genesys' point of view on the future of WEM and translate generative AI, agentic AI, automation, virtual agents, and AI-assisted workforce technology into a category vision
Shape the market story for blended human and AI-powered workforces
Influence product and go-to-market strategy through partnerships with Product and Engineering
Drive alignment with Product and Pricing on WEM packaging and go-to-market strategy
Lead the competitive narrative across WEM vendors, CCaaS competitors, and emerging AI-native players
Equip Sales and customer-facing teams with narratives, talk tracks, competitive guidance, objection handling, and customer proof
Amplify customer outcomes and demonstrate how WEM, automation, and AI improve workforce effectiveness, employee experience, operational efficiency, and customer experience
Represent Genesys as a WEM thought leader with enterprise customers, analysts, partners, and industry forums
Build, lead, and develop a high-performing team of WEM product marketers
Measure and improve go-to-market effectiveness using customer insight, seller feedback, competitive intelligence, adoption data, pipeline signals, expansion performance, and market perception

Requirements

What you’ll need

10+ years of B2B technology marketing experience, including significant product marketing leadership experience in enterprise software and demonstrated success building and leading high-performing teams
Significant experience in Workforce Engagement Management, Workforce Management, or contact center technology, with strong knowledge of WEM buyers, workflows, economics, use cases, and competitive dynamics
Deep expertise across workforce forecasting, scheduling, quality management, performance management, coaching, workforce analytics, and employee engagement
Strong fluency in generative AI, agentic AI, automation, virtual agents, AI-assisted quality and coaching, and blended human and AI workforces
Proven track record of owning positioning, messaging, product launches, and go-to-market strategy for complex enterprise technology portfolios
Strong commercial orientation with experience connecting product marketing strategy to pipeline, adoption, seller effectiveness, competitive wins, customer expansion, or market perception
Demonstrated ability to lead through ambiguity and exercise sound judgment
Extensive experience influencing senior leaders and driving cross-functional alignment across Product, Engineering, Sales, Marketing, Pricing, and related functions
Exceptional executive communication and storytelling skills for technical, commercial, and C-suite audiences
Strong people leadership capabilities with a track record of developing talent, building trust, raising team performance, and creating accountability
Experience shaping category strategy or market perception for WEM, CCaaS, workforce technology, customer experience, or adjacent enterprise software markets
Experience engaging enterprise customers, industry analysts, strategic partners, or executive audiences on WEM and AI strategy
Experience influencing product packaging, pricing strategy, portfolio architecture, or commercial models for enterprise SaaS offerings
Demonstrated thought leadership on workforce technology, AI-powered customer experience, or human and AI workforce orchestration

Benefits

Comp & perks

Medical, Dental, and Vision Insurance
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Paid volunteer time
August Free Fridays
Well-being resources
Regionally tailored programs for employees and their families
Mentorship, learning programs, leadership development and education support