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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in B2B marketing strategy, particularly in managing global marketing alliances and go-to-market initiatives. Proven ability to influence senior leaders and drive strategic alignment while leveraging performance insights for optimized marketing investments.
Highest-signal resume keywords
B2B Demand GenerationAccount-Based MarketingJoint Go-To-Market ProgramsSalesforce ExperienceServiceNow Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Global Marketing StrategyContent StrategyDigital CampaignsPipeline DevelopmentPerformance Insights Analysis
Soft Skills
Executive CommunicationStrategic PlanningProgram LeadershipInfluencing Senior Leaders
Tools & Technologies
SalesforceServiceNowEnterprise Cloud Platforms
Certifications & Qualifications
Bachelor's Degree in MarketingMBA or Relevant Advanced Degree
Industry Keywords
B2B MarketingStrategic AlliancesPartner MarketingGlobal MarketsPartner Ecosystems
Tech Stack
Tools & technologiesCloudServiceNow
About the role
Key responsibilities & impact- Own the global marketing strategy for the Salesforce and ServiceNow alliances
- Align joint priorities, investments, and programs to growth objectives
- Influence senior sales and marketing leaders across Genesys and partner organizations
- Lead joint positioning, content, campaigns, and enablement to increase awareness, demand, and enterprise adoption
- Drive scalable global demand generation programs for regional activation
- Partner with Global System Integrators on multi-partner go-to-market strategies
- Direct joint marketing investments and market development funds
- Use performance insights to prioritize opportunities and optimize spend
- Advise senior leaders on alliance performance, opportunities, risks, and recommended actions
- Champion new go-to-market approaches based on customer insights, partner priorities, market dynamics, and performance
Requirements
What you’ll need- 10+ years of progressive B2B marketing experience, including strategic alliances, partner marketing, or enterprise technology marketing
- Demonstrated success leading complex global marketing alliance or go-to-market strategies across organizations and regions
- Proven ability to influence senior leaders and drive strategic alignment in highly matrixed organizations
- Strong business acumen with experience translating partner strategy, customer needs, and performance data into marketing priorities and investment decisions
- Deep expertise in B2B demand generation, account-based marketing, digital campaigns, content strategy, and pipeline development
- Strong experience developing joint go-to-market programs with enterprise technology partners and managing marketing investments
- Experience with Salesforce, ServiceNow, or comparable enterprise cloud platform ecosystems
- Excellent executive communication, strategic planning, and program leadership capabilities
- Bachelor's degree in Marketing, Business, or a related field; MBA or relevant advanced degree preferred
- Experience operating across global markets and partner ecosystems
Benefits
Comp & perks- Medical, Dental, and Vision Insurance
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
- Paid volunteer time
- August Free Fridays
- Well-being resources
- Regionally tailored programs for employees and their families
- Mentorship, learning programs, leadership development and education support