VP, Product Marketing

Genesys

. Shape how the market sees Genesys by connecting Agentic Orchestration for CX to customer outcomes .

Posted 9/17/2026full-timeRemote • North Carolina • United StatesLead💰 $221,700 - $389,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in product marketing and management, with a strong focus on AI adoption and customer experience. Proven ability to lead global teams, develop effective go-to-market strategies, and translate complex technical capabilities into clear business value.

Highest-signal resume keywords

Product Marketing LeadershipAI Adoption StrategiesGlobal Team DevelopmentGo-To-Market StrategyExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementProduct LaunchesMarket DifferentiationEnterprise SoftwareCloud TechnologiesAI IntegrationAutomationCustomer ExperiencePlatform PositioningMessaging Development

Soft Skills

LeadershipCoachingStrategic ThinkingPresentation SkillsCommunication

Certifications & Qualifications

MBAAdvanced Degree

Industry Keywords

Enterprise SaaSContact CenterCustomer Growth MarketingSegmentationExecutive NarrativesFlagship EventsInnovation CommercializationCustomer OutcomesAnalyst EngagementMarket Strategy

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Shape how the market sees Genesys by connecting Agentic Orchestration for CX to customer outcomes
Partner with product and executive leaders on AI vision and thought leadership
Lead product launches and go-to-market strategies, translating technical capabilities into use cases, business value, and customer adoption
Create executive narratives, product keynotes, and flagship event content
Drive customer growth marketing through segmentation, messaging, and programs supporting AI adoption and expansion
Turn measurable customer outcomes into proof points for customers, analysts, and industry audiences
Build and inspire a global team across product marketing, executive messaging, and customer growth
Work closely with product and engineering leaders to influence innovation commercialization and translate technology into business outcomes
Report to the SVP, Product Marketing and operate within the GM, Head of Product’s organization

Requirements

What you’ll need

15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform
Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results
Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts
Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value
Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation
Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience
Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press
Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations
Bachelors, MBA or other relevant advanced degree (preferred)
Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies (preferred)
Experience influencing product and go-to-market strategy within a complex global technology organization (preferred)
Strong understanding of enterprise customer adoption and expansion strategies (preferred)

Benefits

Comp & perks

Medical, Dental, and Vision Insurance
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Mentorship, learning programs, leadership development and education support
Paid volunteer time
August Free Fridays
Well-being resources
Regionally tailored programs for employees and their families
Commission or performance-based bonus opportunities may be available