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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies tailored for the Mexico, Central America, and Caribbean regions, with a strong focus on demand generation, pipeline growth, and effective budget management. Proficient in collaborating with sales teams and managing relationships with partners and agencies to enhance brand awareness and drive measurable marketing outcomes.
Highest-signal resume keywords
Integrated Marketing Strategy DevelopmentB2B Marketing ExperienceDemand Generation and Pipeline GrowthEvent Management and ExecutionBudget Management and ROI Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyDemand GenerationEvent ManagementDigital CampaignsContent MarketingIntegrated Marketing ProgramsBudget ManagementProject ManagementMarket AnalysisStakeholder Management
Soft Skills
Communication SkillsPresentation SkillsCollaboration SkillsStrategic ThinkingStakeholder Engagement
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
B2B MarketingChannel MarketingMarket TrendsCustomer NeedsCompetitive ActivityBrand AwarenessRegional Business EnvironmentMultinational Organization
About the role
Key responsibilities & impact- Lead the development and execution of the marketing strategy for Mexico, Central America and the Caribbean
- Develop annual marketing plans and translate regional and global strategies into locally relevant programs and campaigns
- Identify market trends, customer needs, competitive activity, and growth opportunities
- Manage the local marketing budget and align investments with business objectives and measurable outcomes
- Partner with Sales leadership on market priorities, pipeline needs, key accounts, and growth opportunities
- Develop integrated demand-generation and account-based marketing campaigns
- Track campaign performance, lead generation, conversion, pipeline contribution, engagement, and ROI
- Communicate marketing plans, results, insights, reports, and recommendations to Sales and regional leadership
- Collaborate with Channel Sales and strategic partners on joint marketing initiatives and partner engagement
- Support partner events, campaigns, communications, and co-marketing activities
- Strengthen brand awareness and positioning across the market
- Adapt global and regional content for local audiences
- Collaborate with internal teams and external agencies on digital marketing, content, PR, social media, customer communications, and brand initiatives
- Develop and execute calendars for industry events, customer events, partner activities, trade shows, and executive engagements
- Evaluate sponsorship and event opportunities and improve event strategy
- Manage relationships with agencies, vendors, and external partners
Requirements
What you’ll need- Licenciatura / Bachelor's degree in Marketing, Business, Communications, or a related field
- Más de 8 años / 8+ years of progressive B2B marketing experience, including experience managing marketing programs within the region
- Strong experience developing and executing integrated marketing strategies in Mexico, Central America and the Caribbean
- Demonstrated experience partnering with Sales organizations and supporting demand generation and pipeline growth
- Experience with channel/partner marketing is strongly preferred
- Experience managing events, digital campaigns, content, and integrated marketing programs
- Strong understanding of the regional business environment and B2B customer landscape
- Experience managing marketing budgets and measuring marketing ROI
- Strong project management skills with the ability to manage multiple priorities and stakeholders
- Ability to operate strategically while remaining hands-on with execution
- Excellent communication, presentation, and stakeholder-management skills
- Experience working within a global or multinational organization is an asset
- Spanish: Native
- English: Professional fluency required, with the ability to collaborate effectively with regional and global stakeholders
Benefits
Comp & perks- Cursos de idiomas / Language classes
- Subsidio para transporte y alimentación / Transportation and food allowances
- Pase para el gimnasio / Gym pass
- Plan de salud y dental / Health and Dental plan
- Seguro de vida / Life Insurance
- Capacitación y desarrollo profesional / Training and professional development
- Ambiente de trabajo acogedor e iniciativas de diversidad e inclusión / Welcoming work environment and diversity and inclusion initiatives