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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Product Marketing, Go-To-Market Strategy, and Sales Enablement, with a strong focus on translating technical concepts into business value. Proficient in analyzing market data and trends to drive effective launch planning and campaign execution.
Highest-signal resume keywords
B2B Product MarketingGo-To-Market StrategySales EnablementMarket AnalysisFluency in French and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Launch PlanningSales Enablement Materials CreationData AnalysisMarket Training DeliveryCampaign Development
Soft Skills
CollaborationOrganizational SkillsCommunication SkillsOwnershipCuriosity
Tools & Technologies
Microsoft OfficePowerPointExcel
Industry Keywords
Physical SecuritySaaSEnterprise SoftwareTechnology Marketing
Tech Stack
Tools & technologiesTypeScript
About the role
Key responsibilities & impact- Develop launch and go-to-market plans for new products, new releases, and strategic offerings.
- Define the target audience, value proposition, messaging, sales team readiness, channel partner enablement, and campaign assets.
- Create sales enablement materials, including presentations, battlecards, solution briefs, product descriptions, training content, and customer-facing resources.
- Support integrated launch campaigns designed to build awareness, generate demand, and accelerate market adoption.
- Collaborate with the Global Demand Generation and Marketing Communications teams to create campaign briefs, content plans, announcement narratives, and measurable go-to-market programs.
- Serve as the product marketing expert for assigned launches, translating roadmap priorities, customer needs, and the competitive landscape into clear guidance.
- Deliver product, solution, and market training to sales teams, channel partners, and regional stakeholders.
- Monitor industry trends, emerging technologies, customer needs, and competitive activity.
- Analyze market, customer, and business data to identify opportunities, refine targeting, and improve go-to-market effectiveness.
- Collaborate with product leadership and contribute to cross-functional initiatives supporting launches, sales readiness, and business growth.
Requirements
What you’ll need- At least 5 years of experience in B2B product marketing, go-to-market strategy, launch planning, sales enablement, or a related field.
- Strong ability to translate technical concepts into clear business value, customer benefits, and launch-ready messaging.
- Excellent written, verbal, and presentation skills in English and French.
- Proven ability to collaborate effectively with product management, sales, marketing, and other cross-functional teams.
- Strong organizational skills and the ability to manage multiple projects, launches, priorities, and deadlines simultaneously.
- Comfortable taking ownership of initiatives and working independently in a dynamic environment.
- Analytical mindset with the ability to interpret data and translate insights into concrete actions.
- Curiosity about technology and a passion for understanding customers, markets, and industry trends.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Fluency in French and English, both spoken and written.
- Experience in physical security, SaaS, enterprise software, or technology marketing is considered an asset.
Benefits
Comp & perks- Attractive compensation package
- Training tuition reimbursement program
- Work-life balance through a flexible work schedule
- Subsidized meals at our amazing Bistro (Les Cordons Bleus)
- Free, unlimited coffee and fruit
- Free private parking for all employees
- Onsite fitness facility with a personal trainer, along with multiple health and wellness workshops