Head of Product – Experience, AI-First

Gentia Agence IA

. Define the product vision and positioning within the ecosystem .

Posted 11/4/2026full-timeRio de Janeiro • BrazilLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining product vision and positioning, with a strong focus on digital products and e-commerce. Capable of building strategic roadmaps and implementing AI-driven processes to enhance customer experience and operational efficiency.

Highest-signal resume keywords

Digital Product ManagementE-Commerce StrategyRetention ManagementAI-First MindsetCustomer Experience Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Vision DefinitionRoadmap DevelopmentData AnalysisMetrics EstablishmentCustomer Journey MappingChurn Reduction StrategiesBehavior-Based PersonalizationOperational Efficiency ImprovementIntelligent Customer Service AutomationOmnichannel Integration

Soft Skills

Inspirational Team BuilderTalent DeveloperExecution OrientationAnalytical ThinkingCustomer Obsession

Industry Keywords

Revenue ManagementExperience ConsistencyCommunity NarrativeData-Driven CultureFounder-Led Environment

About the role

Key responsibilities & impact

Define the product vision and positioning within the ecosystem
Build a strategic short-, medium-, and long-term roadmap
Ensure true integration across the App, E-commerce, and Events
Establish clear metrics for retention, LTV, engagement, and satisfaction
Implement an AI-first mindset as an operating principle
Structure a roadmap aligned with the group’s strategy
Prioritize initiatives based on impact and data
Manage the backlog with an executive perspective
Integrate Product with Marketing, Growth, and Operations
Map the omnichannel journey and identify friction points and bottlenecks
Develop retention and engagement strategies
Monitor and reduce churn
Implement intelligent customer service automations
Apply behavior- and data-based personalization
Use AI to improve operational efficiency
Establish technology-driven processes
Integrate the App, E-commerce, and Events
Ensure brand and experience consistency
Create a unified community narrative
Build the Product team
Establish rituals, metrics, and governance
Foster a data- and experience-driven culture
Develop internal talent

Requirements

What you’ll need

Strong experience in digital products and e-commerce
Strong command of UX and the customer journey
Structured experience with retention and churn management
An AI-first mindset applied to processes and customer experience
Previous experience at companies with revenue above BRL 10 million
Strong analytical skills and a metrics-driven approach
Obsessed with customer experience
Structured and analytical
Inspirational team builder and talent developer
Highly execution-oriented
Ambitious and aligned with CREW’s purpose
Owner’s mindset
Comfortable working in a founder-led environment
Alignment with discipline, consistency, continuous improvement, a healthy lifestyle, responsible ambition, and a commitment to results

Benefits

Comp & perks

Fixed compensation plus an aggressive, performance-based variable component
CLT employment or contractor arrangement (to be negotiated)
Hybrid work model
Regular presence in Rio de Janeiro preferred