Senior Manager, Sales Technology

Genuine Parts Company

. Serve as the primary business owner and expert for all technical sales resources, ensuring solutions align with strategic sales objectives and customer needs .

Posted 11/5/2026full-timeAtlanta • Georgia • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing technical sales resources and aligning technology initiatives with strategic sales objectives. Proficient in sales enablement platforms, CRM systems, and analytical frameworks to enhance customer experience and sales productivity.

Highest-signal resume keywords

Sales Technology ManagementTechnical Product Roadmap ManagementUser Acceptance Testing (UAT)Sales Enablement PlatformsBusiness Intelligence Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales OperationsAgile DevelopmentData AnalysisTechnical Roadmap DevelopmentStakeholder Management

Soft Skills

Excellent CommunicationCollaborationInfluence LeadershipTeamwork

Tools & Technologies

CRM SystemsSales Enablement PlatformsBusiness Intelligence Tools

Industry Keywords

Commercial SalesAutomotive SectorDistribution Sector

About the role

Key responsibilities & impact

Serve as the primary business owner and expert for all technical sales resources, ensuring solutions align with strategic sales objectives and customer needs
Act as a trusted business partner for customer domain strategy, shaping technology efforts that enhance customer experience and sales effectiveness
Own and manage the technical roadmap for sales technology and prioritize development decisions
Collaborate with headquarters and field sales teams to gather and validate functional requirements for sales tools
Lead coordination with internal IT and external development partners to support and evolve sales tools and launch new applications and features
Partner with Sales Enablement and IT development teams to plan and execute User Acceptance Testing (UAT)
Prioritize product and feature builds with IT development teams based on business needs, market trends, and end-user feedback
Collaborate with Business Intelligence (BI) and field stakeholders to define analytical and reporting requirements
Monitor tool adoption, collect feedback, and recommend enhancements to maximize sales productivity and technology ROI
Maintain communication across sales, IT, and business leadership to manage expectations and drive alignment
Track industry trends and emerging technologies related to sales enablement and customer relationship tools

Requirements

What you’ll need

Bachelor’s degree in business, Information Technology, or a related field
7+ years of experience in sales technology management, sales operations, or business technology roles, preferably in commercial sales, automotive, or distribution sectors
Proven track record of managing technical product roadmaps and working with IT development teams in an Agile or hybrid environment
Strong business acumen with the ability to translate sales and customer strategies into actionable technology initiatives
Excellent communication, collaboration, and stakeholder management skills, with experience working across multiple teams and levels of an organization
Experience with sales enablement platforms, CRM systems, business intelligence tools, and user acceptance testing processes
Analytical mindset with the ability to synthesize data requirements and drive measurement frameworks to track tool effectiveness
Ability to lead through influence and foster teamwork across business and technical stakeholders
Travel up to 30% of the time