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Creative Specialist, Marketing and Proposals
Geographic Technologies Group. Write clear, persuasive copy for proposals, website pages, case studies, email campaigns, social posts, brochures and trade-show materials .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating persuasive marketing materials and proposals while translating complex GIS concepts for diverse audiences. Proficient in graphic design and project management, ensuring timely delivery of high-quality collateral and adherence to brand standards.
Highest-signal resume keywords
Advanced Microsoft Word SkillsStrong Graphic Design SkillsProficiency With Adobe Creative CloudExcellent Copywriting And Editing SkillsExperience With Claude Design
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Proposal WritingGraphic DesignCopywritingProject ManagementDeadline-Driven Document DesignSales Enablement Materials PreparationCampaign Performance TrackingVisual Concept DevelopmentLayout FormattingMarket Trend Monitoring
Soft Skills
Attention To DetailAbility To Manage Multiple ProjectsFast And Accurate Work Under Deadlines
Tools & Technologies
Claude DesignAdobe Creative CloudMicrosoft PowerPointCRM PlatformsWordPressMarketing Automation Platforms
Industry Keywords
B2B SalesB2G SalesPublic ProcurementRFP ProcessesGISLocal Government MarketingUtilities MarketingPublic Safety Agencies
Tech Stack
Tools & technologiesCloudWordPress
About the role
Key responsibilities & impact- Write clear, persuasive copy for proposals, website pages, case studies, email campaigns, social posts, brochures and trade-show materials
- Translate technical GIS concepts into plain language for non-technical buyers while preserving accuracy for technical readers
- Maintain consistent messaging, voice and product naming across channels, including correct GTG trademark usage
- Develop visual concepts for campaigns, products and service offerings
- Design print and digital collateral including one-pagers, brochures, infographics, ads, social graphics, booth displays and presentation templates
- Use Claude Design to mock up, iterate on and refine layouts, landing pages, posters and campaign visuals
- Apply and protect GTG brand standards
- Work with GIS consultants to turn project data into visuals explaining results to clients and prospects
- Design custom proposal graphics that communicate win themes and technical approaches
- Format and lay out proposal drafts in Word and PowerPoint according to templates and client requirements
- Create layout options for high-priority pursuits
- Build shortlist and interview presentations in PowerPoint
- Deliver graphics and layout changes within hours during final submission weeks
- Maintain the proposal graphics library and templates
- Partner with business development on lead generation, prospect research and pursuit strategy
- Prepare sales enablement materials including pitch decks, capability statements, competitive comparisons and RFP response content
- Support conferences, webinars and client demos, including follow-up campaigns
- Track campaign performance and lead conversion in the CRM and report results to marketing and sales leadership
- Maintain the website, social channels and marketing content calendar
- Coordinate with outside vendors, printers and event organizers
- Monitor local government technology and GIS market trends
- Produce first-year outcomes including refreshed collateral and map-driven case studies, sales enablement materials, measurable lead growth, consistent GTG voice, polished on-time proposal submissions, and an organized proposal graphics library
Requirements
What you’ll need- Bachelor's degree in marketing, communications, geography, GIS, graphic design or a related field, or equivalent experience
- 3+ years of professional marketing and proposal experience, including at least 1 year supporting commercial or B2B/B2G sales
- At least 2 years designing proposals, statements of qualifications or other long, deadline-driven documents, preferably for government buyers
- Advanced Microsoft Word skills (styles, templates, section breaks, tables, captions) and strong PowerPoint skills
- A portfolio that includes at least one proposal or other long-form document, not only marketing pieces
- A record of fast, accurate work under fixed deadlines
- Strong graphic design skills and proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
- Experience using Claude Design, or comparable AI-assisted design tools, to produce and iterate on marketing visuals
- Excellent copywriting and editing skills, with writing samples across at least two formats
- Ability to manage several projects at once and hit deadlines tied to RFPs, events and campaigns
- Preferred: Experience marketing to local governments, utilities or public safety agencies, including familiarity with public procurement and RFP processes
- Preferred: Experience with ArcGIS StoryMaps, ArcGIS Dashboards or Experience Builder
- Preferred: Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
- Preferred: Basic website management skills (WordPress or a similar CMS) and an understanding of SEO
- Preferred: Experience with video editing or motion graphics for social and event content
- Preferred: Skill using AI tools such as Claude to speed up research, drafting and content production while keeping quality high
Benefits
Comp & perks- Simple IRA Matching
- Competitive salary
- Health insurance
- Paid time off