Geographic Technologies Group

Marketing

• Write clear, persuasive copy for proposals, website pages, case studies, email campaigns, social posts, brochures and trade-show materials
• Translate technical GIS concepts into plain language for non-technical buyers while preserving accuracy for technical readers
• Maintain consistent messaging, voice and product naming across channels, including correct GTG trademark usage
• Develop visual concepts for campaigns, products and service offerings
• Design print and digital collateral including one-pagers, brochures, infographics, ads, social graphics, booth displays and presentation templates
• Use Claude Design to mock up, iterate on and refine layouts, landing pages, posters and campaign visuals
• Apply and protect GTG brand standards
• Work with GIS consultants to turn project data into visuals explaining results to clients and prospects
• Design custom proposal graphics that communicate win themes and technical approaches
• Format and lay out proposal drafts in Word and PowerPoint according to templates and client requirements
• Create layout options for high-priority pursuits
• Build shortlist and interview presentations in PowerPoint
• Deliver graphics and layout changes within hours during final submission weeks
• Maintain the proposal graphics library and templates
• Partner with business development on lead generation, prospect research and pursuit strategy
• Prepare sales enablement materials including pitch decks, capability statements, competitive comparisons and RFP response content
• Support conferences, webinars and client demos, including follow-up campaigns
• Track campaign performance and lead conversion in the CRM and report results to marketing and sales leadership
• Maintain the website, social channels and marketing content calendar
• Coordinate with outside vendors, printers and event organizers
• Monitor local government technology and GIS market trends
• Produce first-year outcomes including refreshed collateral and map-driven case studies, sales enablement materials, measurable lead growth, consistent GTG voice, polished on-time proposal submissions, and an organized proposal graphics library

Explore Creative Specialist, Marketing and Proposals at Geographic Technologies Group. Review requirements and application details.

Creative Specialist, Marketing and Proposals

• Analyze, design, develop, implement, and test moderately complex GIS solutions
• Provide GIS support to environmental, planning, and engineering disciplines
• Define project scope, requirements, and deliverables with clients or customers
• Develop, modify, and provide input to project plans
• Implement project plans and coordinate and integrate project activities
• Manage, lead, and administer project resources
• Monitor project activities and resources to mitigate risk
• Implement or maintain quality assurance processes
• Solve problems, take corrective action, and improve processes
• Give project presentations and briefings
• Participate in phase, milestone, and final project reviews
• Identify project documentation requirements and procedures
• Develop and implement project schedules and release plans with product teams
• Conduct analytical studies, feasibility studies, and cost-benefit analyses
• Evaluate and ensure compliance with laws, regulations, policies, standards, and procedures
• Identify standards or requirements changes and participate in change control
• Implement information systems security plans and procedures
• Ensure product-related training and documentation are developed and available to customers

Explore GIS Project Manager at Geographic Technologies Group. Review requirements and application details.