Associate Director, Business Intelligence and Analytics

Georgetown University Center on Education and the Workforce

. Own Salesforce Marketing Cloud architecture and CRM data systems for BSON .

Posted 9/16/2026full-timeRemote • Washington • United StatesSenior💰 $54,616 - $100,493 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud architecture, data modeling, and predictive analytics to drive marketing strategies and improve enrollment outcomes. Proficient in data storytelling and visualization, translating complex data insights for diverse stakeholders.

Highest-signal resume keywords

Salesforce Marketing CloudPredictive ModelingData VisualizationMarketing AnalyticsData Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsCRM AdministrationForecasting ModelsData ExtensionsJourney BuilderUTM TrackingExcelTableauPower BISalesforce Education Cloud

Soft Skills

Effective CommunicationCollaborationData StorytellingManaging Competing PrioritiesTranslating Complex Data

Tools & Technologies

Salesforce Marketing CloudTableauPower BIGA4LMS Platforms

Industry Keywords

Enrollment YieldFunnel ConversionPaid Media PerformanceData IntegrationCompetitive Intelligence

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Own Salesforce Marketing Cloud architecture and CRM data systems for BSON
Build predictive models for enrollment yield, deposit risk, and lead scoring
Maintain integrations and program-level lifecycle funnel and engagement reporting
Own paid media performance reporting and full-funnel attribution
Oversee market analysis
Input data governance across Salesforce systems and build data models
Deliver executive dashboards and data storytelling for school leadership
Support the annual Brand Health Study and competitive intelligence research as needed
Serve as BSON's point of contact for day-to-day data operations
Build and optimize data integrations among Salesforce Marketing Cloud, Education Cloud, Slate, LMS platforms, and adjacent university systems
Ensure effective data inputs from and to vendors and agencies
Partner with BSON Admissions and Georgetown University's Undergraduate Admissions on applicant-stage data
Engage with Advancement teams regarding alumni and donor data points
Address Salesforce and data governance questions with Information Systems and University Medical Center departments
Coordinate with external partners on data delivery and campaign performance
Report to the Senior Director of Marketing Strategy & Engagement as the primary business intelligence partner
Inform paid media strategy through data modeling and Salesforce tracking without setting the strategy

Requirements

What you’ll need

Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is required
Five to six years of experience in marketing analytics, CRM administration, or institutional research
Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform, including Data Extensions, Journey Builder, UTMs, and segmentation
Experience building forecasting or predictive models, such as enrollment yield, funnel conversion, or cohort risk, is required
Knowledge of GA4 and UTM-based attribution
Strong Excel and data visualization skills using Tableau, Power BI, or similar
Ability to translate complex data into clear, decision-ready recommendations for non-technical stakeholders
Master's degree in data analytics, business intelligence, computer science, or similar preferred
Experience with Salesforce Education Cloud or a comparable post-enrollment student success platform preferred
Familiarity with paid media performance metrics and agency reporting structures preferred
Experience working across multiple university data systems, including admissions, advancement, and LMS, preferred
Comfortable owning technical systems work and day-to-day operational execution
Capable of managing competing priorities across five lifecycle stages without close supervision
Effective communication and data storytelling across technical and executive audiences
Collaborative across university units

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
Voluntary insurance options
Professional development opportunities
Community involvement opportunities