Digital Content Strategist

Georgetown University Center on Education and the Workforce

. Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals .

Posted 9/18/2026full-timeRemote • Washington • United StatesMid-LevelSenior💰 $54,616 - $100,493 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital content strategy, including SEO, social media management, and email marketing within Salesforce Marketing Cloud. Proven ability to manage editorial calendars and collaborate with various stakeholders to enhance the digital presence of educational institutions.

Highest-signal resume keywords

Digital Content StrategySEO FundamentalsSalesforce Marketing CloudGoogle Analytics 4Higher Education Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyEditorial Calendar ManagementEmail Content WritingSEOAEO/GEO Content StrategyWeb Content Accessibility Guidelines (WCAG)Content EditingAnalyticsDigital MarketingCampaign Recommendations

Soft Skills

Strong Writing SkillsCollaborationCommunication

Tools & Technologies

Salesforce Marketing CloudGoogle Analytics 4Google Search ConsoleCanva

Industry Keywords

Higher Education MarketingEnrollment MarketingDigital PresenceContent Refresh ProcessMulti-Audience Website

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals
Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu
Work with the marketing agency of record on SEO, AEO, and GEO strategy
Set social media strategy and oversee brand-aligned content across school channels
Write and edit email and customer journey content within Salesforce Marketing Cloud
Manage content briefs, deliverables, and timelines with the marketing agency of record
Partner with admissions, faculty, and development on content sourcing and accuracy
Coordinate with business intelligence, analytics, university-level web and communications teams, and the marketing agency of record
Ensure the school's digital presence communicates its academic and community values to prospective students, faculty, and alumni
Report to the Senior Director of Marketing Strategy & Engagement; currently has no direct reports

Requirements

What you’ll need

Bachelor's degree in marketing, communications, journalism, or a related field is required
Five or more years of experience in digital content strategy spanning web, social media, and SEO
Demonstrated experience managing an editorial calendar and content refresh process for a multi-audience website
Working knowledge of SEO fundamentals
Experience with Google Analytics 4 and Google Search Console
Strong writing and editing skills across a range of audiences
Experience in higher education marketing, particularly enrollment marketing for graduate or online programs
Experience writing or editing email content within Salesforce Marketing Cloud or a comparable marketing automation platform
Experience developing AEO/GEO content strategy for generative search environments
Familiarity with Web Content Accessibility Guidelines (WCAG) standards for web content
Basic working knowledge of Canva or a similar design tool

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
Voluntary insurance options
Professional development opportunities
Community involvement opportunities
Remote work designation