Senior Segment Product Marketing Manager – Field Service

GEOTAB

. Own the end-to-end marketing strategy and execution for Geotab’s Field Service segment .

Posted 9/15/2026full-timeRemote • United StatesSenior💰 $104,400 - $135,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies for B2B SaaS or technology sectors, with a strong focus on buyer dynamics and market insights. Proven ability to create impactful marketing collateral and enablement assets that drive revenue growth and enhance brand visibility.

Highest-signal resume keywords

B2B Marketing StrategyBuyer Persona DevelopmentMarket Research SynthesisCross-Functional CollaborationTelematics Industry Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyBuyer InterviewsData AnalysisValue Proposition WritingContent DevelopmentPerformance Data InterpretationProject ManagementSales EnablementMarket MappingCompetitive Intelligence

Soft Skills

Analytical ThinkingStorytellingCommunication SkillsProblem-SolvingAttention to Detail

Certifications & Qualifications

Bachelor’s Degree in MarketingEligibility to Work in the United States

Industry Keywords

B2B SaaSFleet ManagementConnected Vehicle TechnologyTelematicsCompliance Considerations

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and execution for Geotab’s Field Service segment
Lead comprehensive marketing strategies for assigned segments and mobilize cross-functional teams
Define and maintain ideal customer profiles, market tiers, and buyer persona maps
Conduct buyer interviews, surveys, win/loss analysis, and industry data synthesis
Translate market insights into marketing programs, messaging updates, and sales tools
Develop vertical-specific content and enablement assets, including positioning, brochures, videos, industry guides, web pages, case studies, playbooks, and pitch decks
Support market mapping, quarterly initiatives, and identification of 1-, 3-, and 5-year opportunities
Articulate Geotab’s value proposition and integrate purchase drivers into segment playbooks and strategy briefs
Partner with Product Marketing on launches, segment tiering, value propositions, proof points, objection handling, and launch materials
Partner with Sales and Business Development on segment- and account-specific growth strategies
Serve as a thought leader and subject matter expert, representing Geotab at industry events and associations
Develop association relationship and engagement strategies to increase Geotab’s visibility, influence, and industry networking presence
Demonstrate pipeline results generated and support Field Service revenue objectives

Requirements

What you’ll need

Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations
3+ years of experience in vertical or segment-specific B2B marketing
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience
Experience in telematics, fleet management, or connected vehicle technology is advantageous
Familiarity with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes
Ability to conduct and synthesize buyer interviews, competitive intelligence, and win/loss data
Ability to translate research findings into actionable strategy
Strong storytelling, analytical thinking, reporting, performance data interpretation, and data-informed decision-making skills
Experience writing value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content
Outstanding cross-functional collaboration and communication skills, with a proven track record of cultivating strong relationships with sales teams
Excellent project management, time management, and problem-solving skills with strong attention to detail
Occasional travel of up to 20% may be required
Reliable internet connection with at least 50mb DL/10mb UL when working from home
Eligibility to work in the United States verified through E-Verify
Ability to pass a background check

Benefits

Comp & perks

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
Flexible hybrid working model with virtual work support
Online social events, chat rooms and gatherings
Work-life balance support