Senior Segment Product Marketing Manager – Field Service

GEOTAB

. Own the end-to-end marketing strategy and execution for Geotab’s Field Service segment, covering specialty trade contractors and property maintenance operators .

Posted 9/15/2026full-timeCanadaSenior💰 CA$104,400 - CA$135,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies for B2B segments, particularly in the technology and SaaS industries. Proficient in translating market insights into actionable marketing programs and sales tools while collaborating effectively across cross-functional teams.

Highest-signal resume keywords

B2B Marketing StrategyBuyer Persona DevelopmentMarket Research SynthesisContent DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBuyer InterviewsValue Proposition WritingPerformance Data InterpretationProject Management

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailCommunication SkillsTime Management

Tools & Technologies

Sales MaterialsMarketing CollateralThought Leadership ContentSegment PlaybooksIndustry Guides

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business

Industry Keywords

B2B SaaSTelematicsFleet ManagementConnected Vehicle TechnologyBuyer Dynamics

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and execution for Geotab’s Field Service segment, covering specialty trade contractors and property maintenance operators
Lead comprehensive segment marketing strategies and mobilize cross-functional teams around business goals
Define and maintain ideal customer profiles, buyer personas, pain points, motivations, objections, and trust signals
Conduct buyer interviews, surveys, win/loss analysis, and industry data synthesis
Translate market insights into marketing programs, messaging updates, and sales tools
Develop vertical-specific content and enablement assets, including positioning, brochures, videos, industry guides, web pages, case studies, playbooks, and pitch decks
Support market mapping, quarterly initiatives, and identification of 1-, 3-, and 5-year opportunities
Articulate Geotab’s value proposition and integrate purchase drivers into segment playbooks and strategy briefs
Partner with Product Marketing on launches, segment tiering, value propositions, proof points, objection handling, and launch materials
Partner with Sales and Business Development on segment- and account-specific growth strategies
Demonstrate pipeline results generated by marketing activities
Represent Geotab at industry events and with key associations
Develop relationship and engagement strategies for industry associations
Collaborate with demand generation, content, events, product marketing, sales, and partner ecosystem teams

Requirements

What you’ll need

Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations
3+ years of experience in vertical or segment-specific B2B marketing
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience
Experience with industry-specific buyer dynamics, compliance considerations, and complex procurement processes
Experience in telematics, fleet management, or connected vehicle technology is advantageous
Ability to conduct and synthesize segment research, including buyer interviews, competitive intelligence, and win/loss data
Ability to translate research findings into actionable strategy
Experience writing value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content
Strong analytical, reporting, performance-data interpretation, project management, time management, problem-solving, and attention-to-detail skills
Excellent cross-functional collaboration and communication skills
Occasional travel of up to 20% may be required
Reliable internet connection with at least 50mb DL/10mb UL when working from home
Proof of eligibility to work and ability to pass a background check

Benefits

Comp & perks

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
Work-life balance
Online social events, chat rooms and gatherings