Senior Segment Product Marketing Manager – Public Sector

GEOTAB

. Own the end-to-end marketing strategy and execution for Geotab’s Public Sector segments: Public Works, Public Safety, People Transportation, and Public Administration .

Posted 9/15/2026full-timeUnited StatesSenior💰 $104,400 - $135,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies for Public Sector segments, leveraging buyer insights and market data to drive growth. Proficient in creating tailored marketing content and collaborating cross-functionally to achieve business objectives.

Highest-signal resume keywords

B2B Marketing StrategyBuyer Persona DevelopmentTelematics ExperienceCross-Functional CollaborationProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyBuyer InterviewsData SynthesisValue Proposition WritingPerformance Data Interpretation

Soft Skills

Communication SkillsProblem-Solving SkillsAttention to Detail

Tools & Technologies

Sales MaterialsMarketing CollateralThought Leadership Content

Certifications & Qualifications

Bachelor’s Degree in MarketingEligibility to Work in the United States

Industry Keywords

Public SectorB2B SaaSFleet ManagementConnected Vehicle TechnologyCompliance Considerations

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and execution for Geotab’s Public Sector segments: Public Works, Public Safety, People Transportation, and Public Administration
Lead comprehensive marketing strategies and mobilize cross-functional teams around segment business goals
Define and maintain ideal customer profiles and buyer persona maps
Conduct buyer interviews, surveys, win/loss analysis, and industry data synthesis
Translate market insights into tailored marketing programs, messaging updates, and sales tools
Develop vertical-specific content and enablement assets, including messaging, positioning, brochures, videos, industry guides, web pages, case studies, solution playbooks, and pitch decks
Support market mapping, quarterly initiatives, and identification of 1-, 3-, and 5-year opportunities
Articulate Geotab’s value proposition and integrate purchase drivers into segment playbooks and strategy briefs
Partner with Product Marketing on product launches and segment-specific launch materials
Partner with Sales and Business Development on account-specific growth strategies
Represent Geotab at industry events and with key associations as a thought leader and subject matter expert
Develop relationship and engagement strategies for industry associations
Demonstrate pipeline results and support Geotab’s public sector revenue objectives

Requirements

What you’ll need

Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations
3+ years of experience in vertical or segment-specific B2B marketing
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience
Experience with industry-specific buyer dynamics, compliance considerations, and complex procurement processes
Experience in telematics, fleet management, or connected vehicle technology is advantageous
Ability to conduct and synthesize segment research, including buyer interviews, competitive intelligence, and win/loss data
Ability to build reports, interpret performance data, and use data to inform decisions
Experience writing value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content
Cross-functional collaboration and communication skills, with experience cultivating relationships with sales teams
Project management, time management, and problem-solving skills with strong attention to detail
Occasional travel of up to 20% may be required
Reliable internet connection with at least 50mb DL/10mb UL when working from home
Eligibility to work in the United States, verified through E-Verify
Ability to pass a background check

Benefits

Comp & perks

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
Virtual work supported with cloud-based applications, collaboration tools and asynchronous working
Online social events, chat rooms and gatherings
Work-life balance support