Senior Segment Product Marketing Manager – Public Sector

GEOTAB

. Own the end-to-end marketing strategy and execution for Geotab’s Public Sector segments: Public Works, Public Safety, People Transportation, and Public Administration .

Posted 9/15/2026full-timeCanadaSenior💰 CA$104,400 - CA$135,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies for Public Sector segments, leveraging strong analytical skills to translate market insights into actionable programs and messaging. Proven ability to collaborate cross-functionally and engage with industry stakeholders to drive revenue objectives.

Highest-signal resume keywords

B2B Marketing StrategySegment-Specific MarketingBuyer Persona DevelopmentTelematics ExperienceAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBuyer InterviewsMarket ResearchValue Proposition WritingPerformance Data AnalysisContent DevelopmentSales EnablementProject ManagementMessaging FrameworksProcurement Process Knowledge

Soft Skills

Cross-Functional CollaborationCommunication SkillsProblem-Solving SkillsTime Management

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA (Asset)

Industry Keywords

Public SectorB2B SaaSFleet ManagementConnected Vehicle TechnologyCompliance Considerations

About the role

Key responsibilities & impact

Own the end-to-end marketing strategy and execution for Geotab’s Public Sector segments: Public Works, Public Safety, People Transportation, and Public Administration
Lead comprehensive segment marketing strategies and mobilize cross-functional teams around business goals
Define and maintain ideal customer profiles and buyer persona maps
Conduct buyer interviews, surveys, win/loss analysis, and industry research
Translate market insights into marketing programs, messaging updates, and sales tools
Develop vertical-specific content and enablement assets, including messaging and positioning, brochures, videos, industry guides, web pages, case studies, solution playbooks, and pitch decks
Support market mapping, quarterly initiatives, and identification of 1-, 3-, and 5-year opportunities
Articulate Geotab’s value proposition and integrate purchase drivers into segment playbooks and strategy briefs
Partner with Product Marketing on launches, segment tiering, value propositions, proof points, objection handling, and launch materials
Partner with Sales and Business Development on segment- and account-specific growth strategies
Represent Geotab as a thought leader and subject matter expert at industry events and associations
Develop association relationship and engagement strategies
Demonstrate pipeline results and support Geotab’s public sector revenue objectives

Requirements

What you’ll need

Minimum 8+ years of proven experience in a marketing strategy role, with preference for B2B SaaS or technology organizations
3+ years of experience in vertical or segment-specific B2B marketing
Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience
Experience with industry-specific buyer dynamics, relevant compliance considerations, and complex procurement processes
Experience in telematics, fleet management, or connected vehicle technology is advantageous
Ability to conduct and synthesize segment research, including buyer interviews, competitive intelligence, and win/loss data
Ability to translate research findings into actionable strategy
Experience writing value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content
Strong analytical and reporting skills, including interpreting performance data
Excellent project management, time management, and problem-solving skills
Strong cross-functional collaboration and communication skills
Occasional travel of up to 20% may be required
Reliable internet connection with at least 50mb DL/10mb UL when working from home
Proof of eligibility to work and ability to pass a background check
MBA is an asset

Benefits

Comp & perks

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
Virtual work supported with cloud-based applications, collaboration tools and asynchronous working
Online social events, chat rooms and gatherings