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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading channel sales and managing complex commercial relationships, with a focus on revenue growth and partner enablement. Proven ability to leverage AI and automation to enhance productivity and decision-making within a structured partner program framework.
Highest-signal resume keywords
15+ Years Leading Channel SalesExperience Managing Complex Commercial RelationshipsTrack Record of Setting Sales TargetsProven Ability to Lead High-Performing Sales TeamsDemonstrated Ability to Implement AI-Enabled Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Channel Strategy DevelopmentRevenue Growth ManagementCommercial NegotiationPerformance MeasurementPartner EnablementMarket AnalysisSales Target SettingForecastingAI ImplementationBudget Accountability
Soft Skills
Excellent CommunicationInfluencing SkillsRelationship ManagementTeam MotivationCoaching
Tools & Technologies
CRM SystemsBusiness Tools
Certifications & Qualifications
Post-Secondary Degree in BusinessValid Passport
Industry Keywords
Channel SalesValue Added ResellersFleet ManagementCarriersPartner Program Framework
About the role
Key responsibilities & impact- Lead Geotab’s North America Channel Sales organization
- Set and execute North America channel strategy and partner growth plans to deliver revenue, market-share, and profitability targets
- Execute channel growth within Geotab’s Partner Program framework
- Align partner coverage and co-selling with direct sales and run regular business reviews
- Track shared pipeline, forecast, partner-sourced and partner-influenced revenue, profitability, and agreed actions
- Build senior commercial relationships with value added resellers, carriers, fleet management partners, and systems integrators
- Negotiate agreements and pricing that support mutual growth
- Identify high-potential partners and market opportunities
- Equip partners through enablement, training, and cross-functional support
- Use customer, market, and competitive insights to sharpen channel plans and position Geotab’s solutions
- Apply AI and automation to improve forecasting, partner effectiveness, and team productivity
- Lead, motivate, coach, and develop a high-performing team
- Own team structure, hiring, performance management, resource planning, and budget accountability
- Improve operating efficiency and partner across Geotab to deliver channel priorities and broader company initiatives
Requirements
What you’ll need- 15+ years of leading channel sales in North America, with a strong record of delivering revenue growth through partners
- Experience managing complex commercial relationships with large strategic partners, including executive-level engagement and commercial negotiations
- Demonstrated experience working within a structured partner-program framework and managing commercial relationships across value added resellers, fleet management companies, carriers, and referral partners in North America
- Track record of setting sales targets, measuring performance, addressing gaps, and holding teams accountable for results
- Proven ability to lead, motivate, coach, and develop high-performing sales teams
- Demonstrated ability to identify, implement, and scale AI-enabled automation in a commercial organization, with measurable impact on productivity, cycle time, forecast quality, or partner conversion
- Strong strategic and analytical skills, using market, customer, and performance data to guide decisions
- Excellent communication, influencing, and relationship-management skills across senior and cross-functional stakeholders
- Proficiency with CRM and business tools and systems
- Experience in a related industry is an asset
- A post-secondary degree in business, sales, marketing, or a related field—or equivalent relevant experience
- Willingness to travel up to 60%, including internationally
- Valid passport required
Benefits
Comp & perks- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program