Regional Sales Director

Gerflor USA

. Develop and execute a comprehensive sales strategy for commercial flooring markets .

Posted 10/2/2026full-timeRemote • United StatesLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales strategies within the commercial flooring and construction products industry, with a strong focus on revenue growth, team leadership, and strategic customer relationship management. Proficient in market analysis, performance metrics, and aligning product strategies with market needs.

Highest-signal resume keywords

Sales Strategy DevelopmentRevenue Growth LeadershipSpecification Sales ProcessesCRM Platform ProficiencyTeam Building and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingPipeline ManagementPricing StrategyPerformance AnalysisMarket Intelligence

Soft Skills

Excellent CommunicationRelationship ManagementStrategic ThinkingEmotional IntelligenceOrganizational Awareness

Tools & Technologies

CRM PlatformsSales Analytics ToolsMicrosoft ExcelReporting Systems

Industry Keywords

Commercial FlooringBuilding MaterialsConstruction ProductsSpecification SalesArchitects and Designers

About the role

Key responsibilities & impact

Develop and execute a comprehensive sales strategy for commercial flooring markets
Identify key market segments, geographic opportunities, and growth initiatives
Translate corporate goals into measurable sales plans, performance targets, and business development initiatives
Evaluate market opportunities, competitive positioning, pricing strategies, and long-term growth investments with executive leadership
Establish and manage annual sales budgets, forecasts, quotas, and performance metrics
Implement sales management processes, pipeline standards, and KPI reporting
Provide forecasting, market intelligence, and performance updates to the EVP of Sales, CEO, and Board
Drive proactive business development, strategic account penetration, and solution-oriented selling
Build executive-level relationships with architects, designers, contractors, developers, end users, distributors, and industry influencers
Lead strategic account planning for retention, specification growth, and long-term partnerships
Represent the company at industry events, trade organizations, customer meetings, and networking opportunities
Recruit, develop, mentor, and retain a high-performing sales organization
Establish performance standards and development plans; conduct coaching, performance reviews, and strategic business reviews
Collaborate with sales, customer service, operations, product management, marketing, and executive leadership
Align product positioning, innovation priorities, and go-to-market strategies with market needs
Support pricing strategy, contract negotiations, and margin management
Drive alignment around customer experience, sustainability initiatives, and strategic priorities
Monitor market conditions, industry trends, specification activity, competitive dynamics, and customer preferences
Provide insights supporting business planning, product strategy, and commercial decisions
Maintain knowledge of commercial construction trends, design influences, procurement models, and customer expectations

Requirements

What you’ll need

7–10+ years of progressive sales leadership experience, preferably within the commercial flooring, interiors, building materials, or related construction products industry
Demonstrated success driving revenue growth, leading sales teams, and developing strategic customer relationships within the commercial segment
Strong understanding of specification sales processes and the commercial construction ecosystem, including architects, designers, general contractors, flooring contractors, dealers, and end users
Proven ability to build, lead, and motivate high-performing teams within a dynamic and growth-oriented environment
Excellent communication, presentation, negotiation, and relationship management skills
Strong analytical and financial acumen, including forecasting, pipeline management, pricing strategy, and performance analysis
Proficiency with CRM platforms, sales analytics tools, Microsoft Excel, and reporting systems
Highly organized with strong strategic thinking and execution capabilities
Willingness and ability to travel approximately 30–40% as required
Bachelor’s degree in Business, Marketing, or a related field preferred
Growth mindset with entrepreneurial ability to balance strategic thinking and hands-on execution
Collaborative leadership style with strong emotional intelligence and organizational awareness
High level of professionalism, accountability, and personal integrity
Ability to operate effectively in a fast-paced, evolving business environment
Passion for design, customer experience, and delivering differentiated solutions to the market

Benefits

Comp & perks

Commission in addition to annual base salary
Remote work arrangement
Professional growth and development opportunities
Customer, supplier, and strategic partner relationship exposure