Gerflor USA

Sales

• Develop and execute a comprehensive sales strategy for commercial flooring markets
• Identify key market segments, geographic opportunities, and growth initiatives
• Translate corporate goals into measurable sales plans, performance targets, and business development initiatives
• Evaluate market opportunities, competitive positioning, pricing strategies, and long-term growth investments with executive leadership
• Establish and manage annual sales budgets, forecasts, quotas, and performance metrics
• Implement sales management processes, pipeline standards, and KPI reporting
• Provide forecasting, market intelligence, and performance updates to the EVP of Sales, CEO, and Board
• Drive proactive business development, strategic account penetration, and solution-oriented selling
• Build executive-level relationships with architects, designers, contractors, developers, end users, distributors, and industry influencers
• Lead strategic account planning for retention, specification growth, and long-term partnerships
• Represent the company at industry events, trade organizations, customer meetings, and networking opportunities
• Recruit, develop, mentor, and retain a high-performing sales organization
• Establish performance standards and development plans; conduct coaching, performance reviews, and strategic business reviews
• Collaborate with sales, customer service, operations, product management, marketing, and executive leadership
• Align product positioning, innovation priorities, and go-to-market strategies with market needs
• Support pricing strategy, contract negotiations, and margin management
• Drive alignment around customer experience, sustainability initiatives, and strategic priorities
• Monitor market conditions, industry trends, specification activity, competitive dynamics, and customer preferences
• Provide insights supporting business planning, product strategy, and commercial decisions
• Maintain knowledge of commercial construction trends, design influences, procurement models, and customer expectations

Regional Sales Director