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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in commercial leadership, driving revenue growth through innovative strategies and effective management of diverse income streams. Proven ability to build high-performing teams and develop strategic partnerships while maintaining a strong customer focus.
Highest-signal resume keywords
Executive Commercial LeadershipRevenue Growth StrategyCustomer Relationship Management (CRM)Brand Development and Digital MarketingStrategic Partnership Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Revenue GenerationCommercial Strategy DevelopmentPricing StrategyYield ManagementData-Driven Decision MakingCommercial AnalyticsCustomer Experience StrategySales Performance ManagementMarket Opportunity IdentificationFinancial Awareness
Soft Skills
Excellent Communication SkillsStrong Negotiation SkillsHigh Emotional IntelligenceCollaborative Relationship BuildingCoaching and Performance Management
Tools & Technologies
CRM SystemsPerformance DashboardsDigital Marketing ToolsCommercial Reporting ToolsCustomer Insight Platforms
Industry Keywords
HospitalityLeisureGolfMember-Based OrganisationsCharity or Purpose-Led Organisations
About the role
Key responsibilities & impact- Report to the Chief Executive Officer
- Lead commercial growth, revenue generation and brand development across Get Golfing CIO
- Develop, optimise and grow existing and new income streams, including golf sales, venue sales, retail, brand and marketing, commercial partnerships, digital channels and newly acquired sites
- Develop and deliver a rolling three to five-year Commercial Strategy
- Identify and develop new revenue opportunities and innovative customer propositions
- Lead commercial planning across the estate
- Lead golf-related revenue streams including memberships, green fees, golf societies, corporate golf, golf days and events
- Own pricing strategy, yield management, sales performance, customer acquisition, CRM strategy, forecasting and membership growth initiatives
- Establish and monitor commercial KPIs
- Lead non-golf venue sales including weddings, wakes, celebrations, conferences, corporate meetings, Christmas parties and private events
- Develop group-wide retail strategy covering golf retail, buggy hire, trolley hire, practice facilities, online retail, product sourcing, merchandising and supplier relationships
- Lead development and protection of the employer and consumer brands
- Oversee brand strategy, marketing, digital marketing, website, social media, public relations, customer communications, campaign planning, content strategy, customer insight and reputation management
- Develop corporate partnerships, sponsorships, strategic alliances, community partnerships, supplier partnerships and digital partnerships
- Provide executive oversight of commercial suppliers and strategic agencies, including performance reviews, KPI monitoring and escalation management
- Develop revenue analytics, commercial reporting, benchmarking, performance dashboards and revenue optimisation
- Develop a group-wide customer experience strategy and improve customer satisfaction, loyalty and advocacy
- Provide commercial leadership for acquisitions, mobilisation and integration of new venues
- Act as a member of the Executive Team and contribute to organisational strategy
- Build high-performing commercial teams and coach General Managers
- Work closely with the COO, CFO and CPO
- Own commercial budgets and revenue targets, deliver income growth, develop forecasts and monitor KPIs
- Improve yield, margins and return on investment, and ensure marketing expenditure delivers measurable commercial outcomes
Requirements
What you’ll need- Executive or Director-level commercial leadership experience
- Proven track record of delivering significant revenue growth within a multi-site organisation
- Experience leading high-performing sales and commercial teams
- Strong experience across multiple revenue streams including sales, marketing and customer acquisition
- Experience developing and implementing commercial strategy
- Demonstrable success identifying and delivering new commercial opportunities
- Experience managing strategic commercial partnerships, outsourced providers or marketing agencies
- Experience using customer insight, CRM and commercial analytics to improve performance
- Desirable: Experience within hospitality, leisure, golf or member-based organisations
- Desirable: Experience in a charity or purpose-led organisation
- Desirable: Experience supporting acquisitions and commercial integration
- Desirable: Experience leading digital transformation or e-commerce initiatives
- Desirable: Experience developing strategic partnerships and sponsorship opportunities
- Outstanding commercial acumen with the ability to translate strategy into delivery
- Strong financial awareness and commercial judgement
- Excellent understanding of pricing, yield management and customer lifetime value
- Ability to identify emerging market opportunities
- Data-driven decision making
- Ability to develop new income streams
- Entrepreneurial mindset with the discipline to deliver sustainable long-term growth
- Commercial creativity balanced with disciplined execution
- Strong understanding of customer behaviour and market trends
- Comfortable challenging traditional approaches to unlock growth
- Proven ability to build high-performing sales functions
- Excellent negotiation and influencing skills
- Strong understanding of brand development and digital marketing
- Customer-focused approach to commercial decision making
- Experience building productive strategic partnerships with external organisations
- Excellent presentation and communication skills
- Credible and visible leader with the ability to influence at all levels
- Strong coaching and performance management capability
- Ability to build collaborative relationships across diverse teams
- High emotional intelligence and personal resilience
- Demonstrable success building high-performing commercial functions capable of sustaining long-term growth
- Experience leading organisational growth and transformation
- Comfortable operating in ambiguity
- Able to build new functions and improve existing ones
- Brings pace, structure and clarity to a growing organisation
- Commercially ambitious with a long-term perspective
- Strategic yet pragmatic
- Innovative and curious
- Collaborative by nature
- Highly accountable
- Passionate about delivering exceptional customer experiences
- Strong relationship builder
- Comfortable balancing commercial performance with charitable purpose
- Personally aligned with the mission and values of Get Golfing CIO
Benefits
Comp & perks- The opportunity to earn a performance based bonus of up to 30% of salary
- Discounted food, beverage and golf retail
- Free golf at all of our venues
- Private Medical Insurance (including family cover)
- Pension
- Competitive annual leave allowance
- Mileage and travel expenses for work related travel
- Being part of a purpose led organisation
- Shaping the future direction of Get Golfing at an exciting stage in our development
- The ability to deliver long lasting impact
- Working in a high performance and supportive environment