Get Golfing

Chief Marketing Officer

• Report to the Chief Executive Officer
• Lead commercial growth, revenue generation and brand development across Get Golfing CIO
• Develop, optimise and grow existing and new income streams, including golf sales, venue sales, retail, brand and marketing, commercial partnerships, digital channels and newly acquired sites
• Develop and deliver a rolling three to five-year Commercial Strategy
• Identify and develop new revenue opportunities and innovative customer propositions
• Lead commercial planning across the estate
• Lead golf-related revenue streams including memberships, green fees, golf societies, corporate golf, golf days and events
• Own pricing strategy, yield management, sales performance, customer acquisition, CRM strategy, forecasting and membership growth initiatives
• Establish and monitor commercial KPIs
• Lead non-golf venue sales including weddings, wakes, celebrations, conferences, corporate meetings, Christmas parties and private events
• Develop group-wide retail strategy covering golf retail, buggy hire, trolley hire, practice facilities, online retail, product sourcing, merchandising and supplier relationships
• Lead development and protection of the employer and consumer brands
• Oversee brand strategy, marketing, digital marketing, website, social media, public relations, customer communications, campaign planning, content strategy, customer insight and reputation management
• Develop corporate partnerships, sponsorships, strategic alliances, community partnerships, supplier partnerships and digital partnerships
• Provide executive oversight of commercial suppliers and strategic agencies, including performance reviews, KPI monitoring and escalation management
• Develop revenue analytics, commercial reporting, benchmarking, performance dashboards and revenue optimisation
• Develop a group-wide customer experience strategy and improve customer satisfaction, loyalty and advocacy
• Provide commercial leadership for acquisitions, mobilisation and integration of new venues
• Act as a member of the Executive Team and contribute to organisational strategy
• Build high-performing commercial teams and coach General Managers
• Work closely with the COO, CFO and CPO
• Own commercial budgets and revenue targets, deliver income growth, develop forecasts and monitor KPIs
• Improve yield, margins and return on investment, and ensure marketing expenditure delivers measurable commercial outcomes

Explore Chief Commercial Officer at Get Golfing. Review requirements and application details.