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Growth Marketer
GetResponse. Shape and continuously improve the website from a customer journey, messaging and conversion perspective .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shaping customer journeys and improving website conversion through data-driven insights and multi-channel acquisition strategies. Proficient in conducting CRO experiments and utilizing AI for enhanced research and execution.
Highest-signal resume keywords
Growth Initiatives OwnershipCRO ExperimentationMulti-Channel Acquisition CampaignsAnalytical MindsetProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Journey OptimizationConversion Rate OptimizationData AnalysisHypothesis-Driven ExperimentationContent DevelopmentCopywritingDigital MarketingSEOPPC ManagementEmail Automation
Soft Skills
Strong CommunicationCross-Functional CollaborationPrioritization Skills
Tools & Technologies
AI ToolsAnalytics PlatformsMarketing Automation Software
Industry Keywords
Customer BehaviorUser ExperienceDigital Buying JourneyAcquisition CampaignsConversion Strategies
About the role
Key responsibilities & impact- Shape and continuously improve the website from a customer journey, messaging and conversion perspective
- Identify and prioritize opportunities to improve acquisition and conversion across the customer journey
- Own acquisition campaigns from strategy through execution, measurement and iteration
- Define campaign audiences, propositions, messaging, customer journeys, channels and touchpoints
- Develop and run CRO and growth experiments based on clear hypotheses
- Use customer research, behavioral insights and quantitative data to understand conversion drivers and blockers
- Conduct research, messaging, content, copy and experiment concepts hands-on
- Work with PPC, Design, Sales, Analytics, Product and other specialists
- Support selected activation and free trial-to-paid conversion projects
- Use AI across research, analysis and execution while maintaining quality
- Participate in resume review, phone interview, hiring manager interview, task challenge, team and leadership panel, and offer stages as part of recruitment
Requirements
What you’ll need- Must be located in Poland and hold a valid work permit
- Experience owning growth initiatives with measurable acquisition or conversion outcomes
- Experience shaping and improving websites from a customer journey, messaging and conversion perspective
- Experience shaping and delivering multi-channel acquisition campaigns
- Practical experience with CRO, experimentation and hypothesis-driven work
- Strong analytical mindset and ability to turn data and customer insight into action
- Strong understanding of customer behavior, UX and digital buying journeys
- Good understanding of how paid, SEO, content, email and automation can work together
- Strong content and messaging judgment, with ability to write and improve copy yourself
- Ability to use AI to produce sharp, specific, high-quality output
- Experience working cross-functionally while maintaining ownership of the initiative
- Strong project management and prioritization skills
- English language ability implied by required English language classes and English-language role context; no explicit proficiency level stated
Benefits
Comp & perks- Hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
- Home office setup one-time bonus of up to 1,000 PLN (or equivalent)
- Private medical care for employees and their family members
- Employee referral program – up to 10,000 PLN
- Corporate life insurance
- Employee pension program (PPE)
- Wellbeing and mental health culture – mental health helpline, sport card, etc.
- Modern equipment – most teams work on MacBooks
- English language classes
- Internal initiatives like webinars and knowledge-sharing sessions
- Fully remote online recruitment process