CRM Analyst

GhFly

. Execute and evolve clients’ CRM strategies .

Posted 10/20/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing and optimizing CRM strategies, managing multichannel campaigns, and analyzing performance metrics. Proficient in CRM automation platforms and familiar with data protection laws, ensuring compliance and effective customer engagement.

Highest-signal resume keywords

CRM Automation PlatformsMultichannel Campaign ManagementA/B TestingData AnalysisSQL

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM MetricsHTML/CSSExcelGoogle SheetsCampaign OptimizationCustomer Relationship ProgramsPerformance MonitoringError-Free ExecutionGenerative AI ToolsSLA Compliance

Soft Skills

Strong Organizational SkillsAttention to DetailInterpersonal CommunicationOwnershipDeadline Management

Tools & Technologies

Salesforce Marketing CloudInsiderDitoBrazeRD Station

Industry Keywords

Brazil's LGPDData Protection LawOpt-In Requirements

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Execute and evolve clients’ CRM strategies
Ensure the standardization and optimization of daily operations
Independently operate CRM automation platforms
Build and manage customer relationship programs and multichannel campaigns via email, SMS, push notifications, WhatsApp, and custom audiences
Manage campaigns from briefing through results analysis
Conduct A/B tests, QA testing, and parameter configuration
Ensure deliverability, SLA compliance, and error-free execution
Monitor and analyze performance metrics, including open rate, click-through rate, conversion, attributed revenue, and opt-out rate
Propose data-driven optimizations
Liaise with clients’ operational points of contact
Coordinate requirements with the Creative, Data/BI, Media, and Account Management teams
Use generative AI tools to create content, conduct analyses, and perform testing

Requirements

What you’ll need

Hands-on experience operating CRM automation platforms such as Salesforce Marketing Cloud, Insider, Dito, Braze, or RD Station
Experience creating, launching, and maintaining customer relationship programs, journeys, and multichannel campaigns
Knowledge of CRM metrics, including conversion, engagement, retention, and opt-out
Experience with A/B testing
Intermediate proficiency in Excel/Google Sheets
Familiarity with Brazil’s LGPD data protection law and opt-in requirements
Practical knowledge of, or familiarity with, SQL
HTML/CSS skills for template adjustments
Experience using AI tools in day-to-day work
Strong organizational skills, attention to detail, ownership, and the ability to manage deadlines and priorities
Strong interpersonal communication skills for collaborating with internal teams and providing operational support to clients

Benefits

Comp & perks

Meal and/or food allowance on a Ticket Flex card, with no payroll deduction
Transportation allowance or mobility assistance, with no payroll deduction
Wellhub for physical and mental health and well-being
MetLife life insurance
Creditas salary advances and special terms for loans and purchases
Bracov pharmacy benefit
SESC membership
SulAmérica health and dental insurance
Paraná Clínicas health insurance
Dental Uni dental insurance
Inclusive, extended parental leave: six months for mothers and 20 days for fathers
Pet leave, including one day off upon adoption
Pilot Hunter referral program with a reward
Hybrid work model in Curitiba and São Paulo
Birthday day off
Work anniversary day off
Reset Day, with flexibility to use accrued time-bank hours
Flexible working hours, with start times between 8:00 a.m. and 10:00 a.m. and end times between 5:00 p.m. and 7:00 p.m.
Work-from-anywhere weeks for up to four non-consecutive weeks per year
Monthly 1:1 meetings with leadership
Individual Development Plan (IDP)
Structured performance reviews
Internal recruitment opportunities