CRM Analyst

GhFly

. Execute and evolve clients’ CRM strategies, ensuring the standardization and optimization of daily operations .

Posted 11/10/2026full-timeCuritiba • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing CRM strategies through hands-on experience with marketing automation platforms and multichannel campaigns. Proficient in analyzing performance metrics and applying A/B testing to drive data-driven optimizations.

Highest-signal resume keywords

Salesforce Marketing CloudCustomer Engagement ProgramsA/B TestingPerformance Metrics AnalysisSQL for Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Marketing AutomationMultichannel Campaign ManagementPerformance MetricsA/B TestingHTML/CSSExcelGoogle Sheets

Soft Skills

Organizational SkillsAttention to DetailInterpersonal Communication

Tools & Technologies

Salesforce Marketing CloudInsiderDitoBrazeRD StationGenerative AI Tools

Industry Keywords

CRM StrategiesSLA ComplianceOpt-in Best PracticesLGPD Compliance

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Execute and evolve clients’ CRM strategies, ensuring the standardization and optimization of daily operations
Independently operate marketing automation platforms (Salesforce Marketing Cloud, Insider, Dito, Braze, RD Station, or equivalent platforms)
Build and manage customer engagement programs and multichannel campaigns (email, SMS, push notifications, WhatsApp, and custom audiences), from briefing through results analysis
Conduct A/B tests, QA testing, and configuration activities to ensure deliverability, SLA compliance, and error-free execution
Monitor and analyze performance metrics (open rate, click-through rate, conversion, attributed revenue, and opt-out rate) to recommend data-driven optimizations
Collaborate with clients’ operational points of contact and coordinate requests with Creative, Data/BI, Media, and Client Services teams
Use generative AI tools in daily workflows to support content creation, analysis, and testing

Requirements

What you’ll need

Hands-on experience operating CRM marketing automation platforms (Salesforce Marketing Cloud, Insider, Dito, Braze, RD Station, or similar platforms)
Experience creating, launching, and maintaining customer engagement programs, journeys, and multichannel campaigns, with a focus on QA and performance metrics
Knowledge of essential CRM metrics (conversion, engagement, retention, and opt-out rates) and experience applying A/B testing
Intermediate proficiency in Excel/Google Sheets and knowledge of LGPD and opt-in best practices
Practical knowledge of, or familiarity with, SQL for segmentation, HTML/CSS for template adjustments, and AI tools for day-to-day work
Strong organizational skills, attention to detail, ownership mindset, and the ability to manage execution timelines and priorities
Strong interpersonal communication skills for collaborating with internal teams and providing operational support to clients

Benefits

Comp & perks

Meal and/or food allowance on a Ticket Flex card (no employee deductions)
Public transportation allowance or mobility assistance (no employee deductions)
Wellhub membership to support physical and mental health and overall well-being
MetLife life insurance
Creditas benefits, including salary advances, special loan terms, and purchases through the Creditas Store without affecting your credit card limit
Bracov pharmacy benefit, valid at major pharmacy chains throughout Brazil
Access to SESC, with benefits in education, well-being, tourism, culture, and more
SulAmérica Health and Dental Insurance (nationwide coverage, monthly premium, no copay)
Paraná Clínicas Health Insurance (regional coverage, monthly premium, no copay)
Dental Uni Dental Insurance (nationwide coverage, monthly premium, no copay)
Inclusive, extended parental leave — six months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples
Pet leave — receive a day off when adopting a pet to spend time with your new companion
Pilot Hunter — employee referral program that rewards you when your referral is hired
Hybrid work model for employees based in Curitiba and São Paulo, with three days per week in the office
Birthday day off
Work anniversary day off
Reset Day — flexibility to use accrued time off from the time bank as planned
Flexible working hours — option to start between 8:00 a.m. and 10:00 a.m. and finish between 5:00 p.m. and 7:00 p.m., depending on team dynamics, client demands, and alignment with leadership
Work-from-anywhere weeks — opportunity to work from anywhere in the world for up to four non-consecutive weeks per year, depending on seniority
Monthly 1:1 meetings with leadership focused on alignment, feedback, and development
Individual Development Plan (IDP) created with leadership support
Structured performance reviews
Internal recruitment opportunities to encourage career growth within the company