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GhFly

CRM Manager

GhFly

. Manage the CRM team, providing technical, strategic, and operational leadership for major global clients .

Posted 10/20/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM management and relationship marketing strategies, with a strong focus on team leadership, customer analytics, and the implementation of AI tools to enhance operational workflows.

Highest-signal resume keywords
CRM ManagementSalesforce Ecosystem ProficiencyPeople ManagementCustomer AnalyticsArtificial Intelligence Tools

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Process AutomationRelationship Marketing StrategiesData Segmentation ModelsBusiness MetricsPerformance Reviews
Soft Skills
Persuasive CommunicationEmotional IntelligenceOrganizational SkillsAgility in ExecutionProactive Mindset
Tools & Technologies
SalesforceInsiderDitoAI Tools
Industry Keywords
CRM WorkflowsMultichannel Relationship StrategiesCustomer Journey OptimizationRFP ProcessesPortfolio KPIs

About the role

Key responsibilities & impact
  • Manage the CRM team, providing technical, strategic, and operational leadership for major global clients
  • Directly manage team members, including 1:1 meetings, feedback, individual development plans (IDPs), performance reviews, and ongoing training
  • Plan and implement multichannel relationship, profitability, and loyalty strategies across email, SMS, push notifications, and custom audiences
  • Lead customer analytics and advanced segmentation projects to optimize the customer journey and drive repeat purchases
  • Lead and present RFP processes, commercial proposals, and strategic assessments with clients and prospects
  • Connect and align CRM workflows with the internal Account Management, Data, Media, and Creative teams
  • Monitor portfolio KPIs and company targets, ensuring technical quality and on-time delivery
  • Support the implementation and continuous improvement of AI tools within workflows

Requirements

What you’ll need
  • Strong experience in CRM management, process automation, and relationship marketing strategies at marketing agencies or large companies
  • Proficiency with CRM platforms, with a focus on the Salesforce ecosystem, Insider, Dito, or related tools
  • Extensive experience in people management, including 1:1 meetings, feedback, individual development plans (IDPs), and performance reviews
  • Experience leading and technically presenting RFPs, executive presentations, and negotiations with major accounts
  • Practical and strategic knowledge of data, segmentation models, customer analytics, and business metrics
  • Strong organizational skills, agility in execution, and a systems-level perspective
  • Excellent persuasive communication, resilience, emotional intelligence, and a proactive mindset
  • Hands-on knowledge and experience using Artificial Intelligence tools in workflows and operations

Benefits

Comp & perks
  • Meal and/or food allowance on a Ticket Flex card (no payroll deduction)
  • Transportation allowance or mobility allowance (no payroll deduction)
  • Wellhub to support physical and mental health and overall well-being
  • MetLife Life Insurance
  • Creditas (salary advances, special loan terms, and purchases at the Creditas Store without affecting your credit card limit)
  • Bracov pharmacy benefit, valid at Brazil’s largest pharmacy chains
  • Access to SESC, with benefits in education, well-being, tourism, culture, and more
  • SulAmérica Health and Dental Insurance
  • Paraná Clínicas Health Insurance
  • Dental Uni Dental Insurance
  • Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers
  • Pet leave – one day off in the event of a pet adoption
  • Pilot Hunter – referral program with rewards
  • Hybrid work model for employees based in Curitiba and São Paulo
  • Birthday day off
  • Work anniversary day off
  • Reset day
  • Flexible working hours
  • Work-from-anywhere weeks – the opportunity to work from anywhere in the world for up to 4 non-consecutive weeks per year
  • Monthly 1:1 meetings with leadership
  • Individual development plans supported by leadership
  • Structured performance reviews
  • Internal recruitment opportunities