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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing paid digital media campaigns, particularly in Google Ads and LinkedIn Ads, while leveraging data measurement tools like Google Tag Manager and GA4 to optimize performance for Enterprise clients. Strong consultative skills are essential for translating business challenges into effective media strategies and generating qualified opportunities in complex sales cycles.
Highest-signal resume keywords
Paid Digital Media CampaignsGoogle AdsLinkedIn AdsGoogle Tag Manager (GTM)ABM Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data MeasurementPerformance AnalysisAttribution ModelsCampaign IncrementalityMedia Strategy Development
Soft Skills
Strong Communication SkillsConsultative ProfileAnalytical Mindset
Tools & Technologies
GA4Meta PixelConversion API (CAPI)LinkedIn Insight TagHubSpot
Industry Keywords
Enterprise ClientsLong Sales CyclesQualified OpportunitiesContent SyndicationCRM Integration
About the role
Key responsibilities & impact- Plan, structure, and execute paid digital media campaigns (Google Ads, LinkedIn Ads, and Content Syndication) aligned with ABM strategies.
- Develop and implement media strategies for Enterprise clients, focusing on generating qualified opportunities for long and complex sales cycles.
- Configure and monitor data measurement using tools such as Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tag.
- Act as a consultant to clients, translating business challenges into media tactics and increasing the perceived strategic value of the project.
- Continuously analyze performance data to identify bottlenecks, resolve tracking issues, and propose ongoing optimization plans.
- Produce quantitative and qualitative performance reports for clients, with an understanding of measurement beyond media, including attribution models and campaign incrementality results.
- Participate in technical client meetings to demonstrate initiatives, interpret results, and plan next steps.
Requirements
What you’ll need- Advanced or fluent English.
- Knowledge of media channels (Google Ads, LinkedIn Ads, and Content Syndication) and ABM strategies.
- Knowledge of measurement and tracking, including Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tag.
- Experience integrating media platforms with CRMs (HubSpot, Salesforce, Dynamics, Eloqua, or similar), including tracking offline conversions and lead qualification.
- Ability to structure strategies for Enterprise clients, taking into account long sales cycles, multiple decision-makers, ABM, and a focus on generating qualified opportunities rather than simply increasing lead volume.
- Analytical mindset to investigate performance issues, identify measurement gaps, and propose data-driven optimization plans.
- Knowledge of Google Merchant Center (feeds, diagnostics, and resolving disapprovals) is a plus.
- Consultative profile, with strong communication skills for interacting with clients and cross-functional teams and translating business challenges into media strategies.
Benefits
Comp & perks- Meal and/or food allowance on a Ticket Flex card (no payroll deduction)
- Transportation allowance or mobility allowance (no payroll deduction)
- Wellhub to support your physical and mental health and overall well-being
- MetLife life insurance
- Creditas (salary advances, special loan terms, and purchases through the Creditas Store without impacting your credit card limit)
- Bracov pharmacy benefit, valid at Brazil’s largest pharmacy chains
- Access to SESC, with benefits in education, well-being, tourism, culture, and more
- SulAmérica health and dental insurance (nationwide, with a monthly contribution and no copay)
- Paraná Clínicas health insurance (regional, with a monthly contribution and no copay)
- Dental Uni dental insurance (nationwide, with a monthly contribution and no copay)
- Inclusive extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples
- Pet leave – receive a day off when adopting a pet to enjoy with your new companion
- Pilot Hunter – our referral program that rewards you when your recommendation is hired
- Hybrid work model for employees in Curitiba and São Paulo; office attendance 3 days per week
- Birthday day off – one day off during your birthday month to use as you wish
- Work anniversary day off – one day off to celebrate your company anniversary as you prefer
- Reset day – flexibility to use accrued banked hours in a planned manner
- Flexible work time – option to start between 8 a.m. and 10 a.m. and finish between 5 p.m. and 7 p.m., depending on the team’s workflow, client demands, and alignment with leadership
- Work-from-anywhere weeks – option to work from anywhere in the world for up to 4 non-consecutive weeks per year, depending on seniority
- Monthly 1:1s with leadership focused on alignment, feedback, and development
- Individual Development Plan (IDP) created with leadership support to guide next steps and continuous growth
- Structured performance reviews combining self-assessment, leadership feedback, and strategic alignment
- Internal recruitment opportunities encouraging career growth within the company
