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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in configuring and operating CRM campaigns, audience segmentation, and performance metrics analysis. Proficient in utilizing AI tools and marketing automation platforms to enhance operational workflows and campaign effectiveness.
Highest-signal resume keywords
Salesforce Marketing CloudAudience SegmentationCampaign Performance MetricsGenerative AI ToolsCRM Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingDigital MarketingData ValidationA/B TestingSQL KnowledgeExcel ProficiencyGoogle Sheets Proficiency
Soft Skills
Excellent Written CommunicationStrong Organizational SkillsAttention to DetailCollaborative AttitudeWillingness to Learn
Tools & Technologies
HubSpotCRM PlatformsMarketing Automation Platforms
Certifications & Qualifications
Salesforce Certification
Industry Keywords
Marketing AgenciesRetail
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Configure and operate campaigns and customer engagement journeys on CRM platforms such as Salesforce Marketing Cloud or HubSpot
- Create audience segments and contact lists based on received briefs
- Conduct send tests, data validation, and campaign QA before launches
- Monitor deliverability, open, click-through, and conversion metrics to support reports and dashboards
- Assist with A/B testing to optimize campaigns
- Ensure the quality of database records
- Document the department’s operational processes and configurations
- Apply AI tools to accelerate content production, analysis, and operational workflows
- Collaborate with cross-functional teams
Requirements
What you’ll need- Excellent written communication, strong organizational skills, and attention to detail
- Ability to execute efficiently, a collaborative attitude, and a willingness to learn
- Solid experience with CRM, email marketing, or digital marketing
- Practical knowledge of CRM or marketing automation platforms
- Intermediate proficiency in Excel or Google Sheets
- Knowledge of audience segmentation, customer journeys, and campaign performance metrics
- Hands-on experience with generative AI and automation tools
- SQL knowledge is a plus
- Salesforce certification is a plus
- Experience in marketing agencies and/or retail is a plus
Benefits
Comp & perks- Meal and/or food allowance on a Ticket Flex card, with no employee deduction
- Public transportation allowance or mobility assistance, with no employee deduction
- Wellhub for physical and mental health and well-being
- MetLife life insurance
- Creditas benefits, including salary advances, special loan terms, and purchases through the Creditas Store
- Bracov pharmacy benefit
- SESC access
- SulAmérica health and dental plans
- Paraná Clínicas health plan
- Dental Uni dental plan
- Inclusive and extended parental leave: 6 months for mothers and 20 days for fathers
- Pet leave with a day off upon adoption
- Pilot Hunter referral program with rewards
- Hybrid work model for employees based in Curitiba and São Paulo, with office attendance three times per week
- Birthday day off
- Work anniversary day off
- Reset day
- Flexible working hours, with start times between 8:00 a.m. and 10:00 a.m. and end times between 5:00 p.m. and 7:00 p.m.
- Opportunity to work from anywhere in the world for up to four non-consecutive weeks per year, depending on seniority
- Monthly 1:1 meetings with leadership
- Individual Development Plan (IDP) supported by leadership
- Structured performance reviews
- Internal mobility opportunities
